ABOUT THE BRAND

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ABOUT THE BRAND. Crowded Teeth is a whimsical collection of artwork and characters with a bold, fresh graphic influence, that’s fun yet sophisticated. The rich color palette and modern patterns expand the brand’s appeal from young children to adults. ABOUT THE ARTIST. - PowerPoint PPT Presentation

Transcript of ABOUT THE BRAND

ABOUT THE BRANDCrowded Teeth is a whimsical collection of artwork and characters with a bold, fresh graphic influence, that’s fun yet sophisticated.

The rich color palette and modern patterns expand the brand’s appeal from young children to adults.

ABOUT THE ARTISTMichelle Romo is a self-taught illustrator and designer who started her career as a Loungefly designer.

Her influences include Mid-Century, Japanese, and Scandinavian design and pretty much anything cute.

When she isn’t working she spends her time eating good food, hugging her friends, plating video games, and crafting.

HOW IT STARTEDCrowded Teeth was a line of jewelry, tees, scarves, pins, and patches that began in 2004 when Michelle was still a designer for Loungefly.

After three years of managing production by herself, Michelle decided to make the switch to licensing, to expand the product offering.

TARGET• Teens/20’s

– Fashion T-shirts, accessories, bags

• Kids– Room décor, toys, apparel

• Infants– Bedding, nursery art/prints

BRAND TRAITS• Upbeat• Fun• Loving & Friendly• Quirky

• Vintage• Retro• European / Japanese /

Scandinavian mashup

STYLE GUIDES• A vast collection of unique designs and characters,

including fun editorial and “modern” retro design• An array of design elements, including prints, borders,

backgrounds, icons, and editorial product concepts2008 / 2009 201

0201

12012

(working)

2012 STYLE GUIDEIN PROGRESS

PRODUCT SAMPLES

2012 T-SHIRT CONCEPTS

2012 ACCESSORY CONCEPTS

UNLIMITED PRODUCT POTENTIAL

UNLIMITED PRODUCT POTENTIAL

UNLIMITED PRODUCT POTENTIAL

CUSTOMIZABLE ITEMS

UNLIMITED PRODUCT POTENTIAL

CURRENT LICENSEESin U.S.• Loungefly

– Accessories, t-shirts, jewelry

• HOW Books– Inspiring books for

creative people

• Pink Ghost– Designer toys, prints,

books

• Creatives INC.– Greeting cards by

global artists

• Sigema– High-quality phone

accessories

• C-Life– T-shirts

THE LAND OF NOD• Direct-to-retail program with 30+ skus, spanning

toys, plush, wall and room décor, bedding and furniture.

• The Land of Nod is a catalogue, internet, and retail store company specializing in children's furniture, bedding and accessories, owned by Crate & Barrel.

• 5 Land of Nod retail stores and plans for expansion.

THE LAND OF NOD PROGRAM• Products are rolling-out through 2012, with significant visibility

via The Land of Nod catalogues.

• Two items (wall art/print) are currently available via catalogue and online store.

CURRENT RETAILERS• Hot Topic• Mod Cloth• KidRobot• Newbury Comics• Fred Flare• Made 590 (Australia)• Ribbon/Notion Stores

(with WunderPop in Germany)

LICENSING OPPORTUNITIES

For licensing opportunities, please contact:

Carole Postal Tamra Knepfer CopCorp TK Brand Group (212) 947-5958 (917) 514-0701

cpostal@copcorp.com tk@tkbrandgroup.com