About us - Brand Identity

8/14/2019 About us - Brand Identity

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Lightning Bolt is a pure source of inspiration, a surf icon inHawaii.It became the trademark for progressive surfing, through skillin the water, distinction in design and bolt signature.During the Evolution of Modern Surfing a Hawaiian surfboarddesign distinguished itself as a symbol of excellence. The seed

of Lightning Bolt began in 1968 when Jack Shipley met GerryLopez while mutually shaping for Surfline Hawaii. As surfersthey understood the demand for performance in their shapeand design of their surfboards. With the advent of newmaterials, surfing took a quantum leap forward and LightningBolt was the leader.

n e era o e ear y seven es sur ng was grow ng up. es gn

was being driven by the challenges of the equipment. As theprocess of manufacturing progressed, the opportunity forperformance increased. Out of this spirit of adventure andinnovation the early BoltTeam built its reputation for winning contests, coveringmagazines and being featured in almost every surf film of thetime.As the years pass the allure of the Lightning Bolt remainsdistinct and irreducible.


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Our history goes back to the beginning of the 70s, when theshort board revolution took place and the style of surf wasbeing redefined when there were no limits for the Hawaiiansurfers. Among them, there was the mythic Gerry Lopez: hisgraceful and stylish way of surfing, even upon the harsherconditions, made him unforgettable. Nobody surfed

Pipeline has he did. Together with Duke Boyd raised LightningBolt, in Hawaii, 1971.Born in Hawaii in 1948, Gerry Lopez grew up surrounded by thesurfers of Waikiki, started having surf lessons extremelydemanding, and alternated with training on Ala Moana bigwaves. He started taking it seriously when he was in high-

sc oo an n t e s xt es e a rea y u t s own oar s.

Gerry Lopez created and shaped surfboards with skill andinnovation and he changed the whole way of surfing. With him,Pipeline became the most famous wave in the world, andtoday it is still considered the Mecca of surfers.With the short board revolution, that dictated the transitionfrom long boards to short boards, one was observing a periodof constant evolution, which made the big boards, produced inbig quantities, completely obsolete. This gave local shapers anexcellent business opportunity.


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Experience is the bedrock of innovation. For seventy years TMG - Txtil Manuel Gonalves, S.A. hasbeen a very important textile player, not only in Portugal but increasingly in European and otherinternational markets.Building on its own experience, TMG has developed a reputation among its customers for producinginnovative and the highest level of products and services. TMG optimizes its own resources andmodernizes processes and technology to stay in front. None of this, however, must compromise the

environment or the working place.Founded in 1937 by Manuel Gonalves, the company has been in a state of constant expansion.Comprising the whole textile industrial process Yarns, Fabrics, Knitting, Finishing and GarmentManufacture, today TMG occupies a total area of 475.000 sq meters and developed area of 222.000 sqmeters, counting on a workforce of 1.343 workers. It presents an annual turnover of 100.000.000.

TMG Yarns - In Portugal it is the major producer of 100%

cotton, blends and fancy yarns, possessing an annualproduction capacity of 5.000.000kgs.TMG Fabrics - Specialised in the weaving, dyeing and finishingof apparel fabrics, casual wear, sportswear, shirtings,trousering and blousons and also for household fabrics, with aweaving production capacity of 15 million sq metres.TMG Knitting - Using 100% cotton and blended yarns inmedium and fine gauges, this business is responsible forproducing single and double jersey knitted fabrics. It has anannual capacity of 600.000kgs.TMG Finishing - The appearance and performance of fabrics inexperts hands: TMG has a finishing annual capacity forweaved fabrics of 20.000.000mts and of 1.500.000kgs for

knitted fabrics.


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All companies operate their own Quality System approved under the standards EN ISO9001:2000 and 14001:2004 for environment of the Portuguese Institute for Quality. They alsohave been awarded ecological certification by ko-Tex. In 2007, certifications in Safety arebeginning, according to the NPO 4397:2001 standards.

As a result of a diversification strategy begun in 1985, TMG has also other businesses and holds

significant shares of other activities, such as:

TMG AUTOMOTIVE, which produces materials for the automotive industry, which are safe,environmentally friendly and fashionable. It is one of the main European partners and suppliersof plastic-coated fabrics and other coverings for the automotive industry;

SPE, a production unit generating electricity and steam power for other TMG units and the

national grid;

HELIPORTUGAL founded in 1982, it is the oldest Portuguese helicopter company, holding anumber one certificate awarded to helicopter operators;Caves Transmontanas, leading in the wine production business;

EFACEC, as a joined acquisition of the largest Portuguese organization in the field of electromechanics and electronics, with a strong presence in different international markets;

Founding partner of MILLENNIUM BCP, the largest Portuguese private baking institution;

LIGHTNING BOLT EUROPE and LIGHTNING BOLT USA, recently TMG has acquired thislegendary and worldwide famous surf brand.


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Lightning Bolt is a pure source of inspiration.Lightning Bolt believes that surf is more than just a sport - it isa way of life, a way of mental and physical self-development,where there are no winners or losers. Whoever surfs alwayswins in regard to humbleness, companionship, and self-knowledge and develops physical and psychological abilities

essential to ones daily life. Lightning Bolt believes that eachwave is a life lesson. A brand that is inspired by the true spiritof surfing and its riders lifestyle, departing from the originalvalues of surf: a cool and relaxed attitude, a soul surferapproach and a free rider state of mind.


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To Inspire Adventure with style to every actionSports Fan

Lightning Bolts mission is a continuous search for the mostsurprising, original and up-to-date concepts and products thatremain truly connected to action sports, particularly surf,

skate and snow. The Lightning Bolt team is comprised of youngand experienced designers and is committed to deliveringfunctional and fashionable goods that celebrate life, appeal tohaving fun, sharing experiences and overcoming fears.


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To be a top reference in the surf community worldwide,regarded as the most innovative, dynamic and prosperingbrand in the market, strongly associated to its original andessential values and history.


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2008 SIMA Retail Distribution Study resultsPassion and youth largely drive the surf industry. Surfers and skatersview the industry as a lifestyle, not a passing trend.The study indicates that the surf industry in the US experienced a slightdip in 2008 with retail sales hitting the $7.22 billion mark compared to$7.48 billion in 2006 (a 3.5% decrease).

Nevertheless, the overall conclusion is the resiliency of the surf/skateindustry during the recent global economic challenges.The surf industry has shown substantial growth of 10% for the last fiveyears.The surfing fans increased to include high school students and juniorhigh school pupils also. Surfboard makers and dealers estimate that some30,000 boards were sold last year and feel that sales of surfboards have

entered into a period of stable growth.

Key factors driving the overall consistency of the surf

industry :Loyalty of core surfers and skaters to the lifestyle and sport;The increasing demand for surf/skate footwear and accessories (sales

grew 13.1% from 2006 with a total sales of $561 million) as evidenced bythe double-digit growth of these key categories.It reports also a double-digit growth in both the footwear andaccessories category. Footwear experienced the most growth in 2008with sales of $1.5 billion - an increase of 15.6% from 2006 and accessorysales grew 13.1% from 2006 with a total sales of $561 million.


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TOP SURF INDUSTRY TRENDS

1. Footwear: The overall footwear category (mens and womens shoesand sandals) experienced the most growth in 2008 with sales of $1.5billion an increase of 15.6% from 2006.

2. Accessories: Continue to see strong growth in this high-margin productcategory, which includes sunglasses, watches, bags, hats, belts andwallets. Accessory sales grew 13.1% from 2006 with total sales of $561million. Sunglasses, hats and wallets saw a gain in their contribution tothe overall category.

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billion (down just 0.8% from 2006), with mens/boys apparel accountingfor 62% of these sales. Mens boardshorts and womens swimwear havecontinued to see growth as well.

4. Wetsuits: Fullsuits continue to drive wetsuit sales. For the first time,the study indicates the average retail price for wetsuits is $214, with 82as the average number of units sold per year in a surf shop.

5. Hard Goods: Skateboard decks are the highest volume seller with 821units sold being average for a retailer. Surfboard fins are the leastexpensive hard good, averaging $52 and 507 units sold. Also, in surfboardsales, the percentage of hybrid boards (fish/eggs/funboards)significantly increased in 2008 compared to 2006.


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The Streak of AdventureSurfing is a deeply wonderful thing anytime, anywhere and anywayGerry Lopez

The RootsLightning Bolt has never left my heart Rory Russell

Courage and Boldness of AttitudeThese [Lightning Bolt] legends endeavours have unprecedented level of respect within the surfing world

RevolutionThe short board revolution spanned the decade of the seventies. G. Lopez, J. Crawford, R. Russell, S. Thomson andM. Richards won pipeline championships sporting Lightning Bolt Labels on their boards.Dorian Doc Paskowitz

Pure and Passionate LifestyleSurfers across the globe immediately followed and took to their style and trend everybody wanted to beass ciated t them whether in r ut f water. Li htnin B lt had set the trend and h e f r the l be GrahamSmith

The Style MastersGerry, Rory and Jackie were the overlords at pipeline - they all had a special connection to the wave ShaunThomson

A Relaxed attitudeThe best surfer in water is the guy having the most fun Gerry Lopez

A Striking LogoNo other logo before or since has dominated the surfing media as the label of Lightning Bolt. Dorian DocPaskowitz

AuthenticityLightning Bolt was the True Spirit of Surfing for the 70sDorian Doc Paskowitz


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Lightning Bolt features a collection of mens andwomens surf and skate-inspired apparel. The stylishline features high-quality fabrics, fashion-forwardcolors, original graphics, beautiful stitching and dynamicdetailing.The collections designs were inspired by soul surfingand its riders pure and passionate lifestyles. The

company prides itself on manufacturing premium goodsthat follow the most up-dated and sophisticated marketdevelopments in garment style and on relying on a youngand experienced team of designers who embrace thetrue spirit of soul surfing in a fashion-forward collection.Distributed at high-end and core retailers worldwide,Lightning Bolt offers a range of high-quality swimwear,graphic tees, wovens, walk shorts, board shorts, denim,and accessories.Today, Lightning Bolt remains committed to staying trueto its roots and its icons with the mentality that surfingis a way of life. Lightning Bolt: A Pure Source.Consumers will be able to find their favorite Lightning

Bolt pieces in selected surf and fashion shops all overEurope: in Spain, France, Italy, Germany, England,Holland, Greece, Switzerland, Austria, Belgium, Swedenand Portugal.


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The striking logo is back on the perfect board.Lightning Bolt is proud to present the new retro surfboardscollection, that match the premium shape, design and quality thatalways stood for the brand.Back in the seventies all the top pro rode the LB boards. It was a trueprivilege. The Bolt logo was the most powerful symbol of the surfingworld, inspiring the brands slogan: The Bolt - more often seencoming out of the waves tubes, across the world.With all this prestige and heritage, Lightning Bolt is presenting arange of models of its Classic Boards conceived by three traditionalLB shapers: Rory Russell from Hawaii, Craig Hollingsworth, fromCalifornia and Graham Smith, from South Africa. From these

eren areas, ey ave s ape sur oar s, ma n a n ng e

traditional and innovative characteristics for all types of waves,which made this board brand a legend.

RORY RUSSELLHe is himself a legend as a shaper after the several world classchampionships he won and as a Pipeline Contest twice winner, ridingboards with the Bolt logo, he conceived and shaped fast, reliableand maneuverable for such big and hollow waves. And also as manysurf films movie star, like Five Summer Stories and many others.After more than 30 years, Rory is back again with Lightning Bolt, abrand that never really left his heart. In meantime, he has beenteaching people to surf, for the last twenty years, being an exampleof the real spirit of surfing.


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CRAIG HOLLINGSWORTHCraig has been shaping surfboards since 1973. Craig was born andraised in Southern California, and a world class surfer himself.Craig has travelled the world over perfecting his designs. With hislong time experience and hands-on-approach to testing surfboardperformance, Hollingsworth is one of the most versatile shapers inthe world today.

GRAHAM SMITHFrom South Africa, Graham Smith has shaped, sprayed and glassedover 50.000 boards with passion and finesse, as he says, duringhis 40 years of activity, for many great surfers in the world.

In the beginning of his surfing career, Graham was a member, in S.

Africa, of Mike Larmonts surfing team, using LB boards shaped byhim who had, in 1973, obtained the rights to the Lightning BoltInternational brand. He made boards with Larmont, until openingin 1978 a board factory with the legendary Shawn Tomson who hadalready won a Pipeline Contest in 1977, becoming later WorldChampion.At that time, many famous surfers like Ian Cairns, Shawn Tomson,Jeff Hakman and Mark Richards, inventor of the Twin Fins, rodeon Lightning Bolt boards, seen on all surfing films of that period.When in 1986 John Shimooka and Sunny Garcia, then 15 years old,arrived from Hawaii to S. Africa to compete, were put underGraham Smiths guidance, using the boards he shaped specially forthem, with all his knowledge and experience, to complement theirsurfing talent and different styles.


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STYLE MASTERSThis retro line is based on the iconography of the brands golden period, the 70s. It ischaracterised by a palette of warm and cool shades, used in gradients and inspired by thesunset colours. The fit is faithful to those times: slim and shortest boardshorts. Typicalengineered stripes and original graphs from that period were taken up and given a vintagetreatment.We went back to the iconography of the brands golden period. The silhouette and the originalgraphs are combined with high quality materials and angular restructuring of some forms intoan apparel line which merge the vintage and the urban naturally.

RED LABELThe Soul Line features the search of the ideal of collective, of tribe, of community. We went to

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nerds were nerds) and we travelled to present times revisiting all the surf imaginary.The Mens Collection gets its inspiration from their essence, their relaxed, cool and carefreestyle, then recycling their aesthetics and applying it to our present days.

BLACK LABELSurf and surfers have grown beyond the beach. Taking a street flavor in an urban-oriented line,we play with the duality of elements and sobriety is combined with experimental and fun

spirit.The black line is the contemporaneous urban side of Lightning Bolt.


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Lightning Bolt supports a team of riders and takesthem on fabulous surf trips to the most amazing surfspots, where the team spirit is reinforced and thetechnique is improved.The brand is also the main sponsor of the PortuguesePro Junior Championship 2008-09, which is the main

step for surfers who wish to advance to internationalcompetition. The Portuguese WCT runner Tiago Piresis one example of the Lightning Bolt Generation.Free surfers, big wave riders and pro athletes runningthe surf competitions make part of the internationalBolt Team, all sharing the same values and spirit.


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Rory Russell , the mythic Hawaiian surf legend two-time Pipeline champion and original Lighting Boltboards shaper

The Paskowitz FamilyDorian Paskowitz, Known as Doc, became a surfer at the age of 12 and a doctor at 24, married with Juliette, aclassic music singer and had 9 children together (1 girl and 8 boys). Famous for the way he dropped out ofmainstream society and followed a near-absolute rejection of modern materialism, Doc has brilliant theories onexercise, rest, happiness - everything necessary for a life of true healthiness - all grounded with extraordinarytales from his own experiences as a life-long surfer since the '30sDoc worked with deprived people and, during the summer, together with his whole family, they ran a childrensurf camp in South California. He wrote 3 books about what he considered to be the most important health issues:HEALTH (Surfing and Health), ASTHMA (The Air beneath Your Nose) and SEX (How to Choose a Mistress). Today,

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father of nine who still hits the water on a daily basis.Today, the Lightning Bolts international brand manager is Jonathan Paskowitz, the second son of Dorian Paskowitz.

Dustin Franks , from San Clemente, California, is a multi-talented and hugely marketable diamond-in-the-roughcoming into the surf scene on a longboard, his ability transcends all sizes and shapes really well. He is aphenomenal musician and truly loved by his community. All walks of life know Dustin and he takes the time to

know whats going on with each and every one.

These celebrities, along with Pedro Lima , the first Portuguese surfer, Nicolas Pinot , the charismaticFrench surfer, are true ambassadors proving that Lightning Bolt is an amazing opportunity to bridge the gapbetween the older, original generation of surfing and todays youth and share the same real emotional connectionwith Lighting Bolt.


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Lightning Bolt now in the future has grown to a unique andamazing place, where with the help of the global interestof surfing and the action sports growth worldwide

Lightning Bolt is positioned to break through barriers again.Anyone in the action sports world knows that with thegrowth of the surfing industry and corporate climate of

action sports, came things like the publicly traded surfbrand, in the market today, some of the soul of theproduct has been lost because of this.

Also with the tremendous increase in the sensibility of ourcustomers towards st le and fashion it has taken a muchmore important role in the image of the core lifestyleenthusiast.

Lightning Bolt is going to unite the quality of the days ofproduct being made by surfers for surfers to the globalsavvy of the fashion sensibility of the day.

Quality-Style-Utility these are the words that are forwardin the minds of the Lightning Bolt team in Europe and inUSA. We will show the market what happens when all meettogether to create a stylish and quality product.

Lightning Bolt represents the spirit and our love of thislifestyle. A Pure Source


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Environmental and Social awareness

Lightning Bolt promotes several initiatives towards the divulgingand promotion of environmental and social awareness, duringthe running of surf events, together with the Surf RiderFoundation and local social care institutions.


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About us - Brand Identity

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