HUGE / Mediabistro Social Ad Summit 1

Social-Driven Marketing Solutions

October 1, 2010

Aaron ShapiroHUGE

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2010Social Marketing Comes of Age

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Why do some social media campaigns succeed… while most fail?

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Reason #1

Authenticity

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Bottom Line

You can’t trick the public. Don’t try.

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Reason #2

If it can go wrong, it will go wrong.

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Reason #3

Speed wins.

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Reason #4

Currency

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Clients

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Reason #5

Free stuff

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The real secret to social media success…

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Create something you’ll want to share with your friends… that’s consistent with your brand message.

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Does it pass the “I gotta share this!” test?

(usually, the answer is no… but the campaign is launched anyway…

and then people wonder why the “social” part failed)

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If people want to share it, people will want to write about it, and the social message is amplified.

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If people want to share it, people will copy it.Copycats welcome!

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Don’t forget to measure it!Real KPIs, not just how many fans you have.

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Thank you!

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