Takes on a friendly Anthropomorphic quality

rear view

Aaron Rourke Designer

Logo wrap

For those who don’t get the

lemon twist reference.

Aaron Rourke Designer

Inspiration

illy cups, double helix,spiral staircases,lemon twists

Aaron Rourke Designer

Solid gloss color

could be made from Thermoformed plastic

Clean, simple, happy

Aaron Rourke Designer

Lemon peel

Textured

Powder coated MDF

Aaron Rourke Designer

Aaron Rourke Designer

Design allows a near 360 view of product line.

Visually striking

Would work in store or trade show.

Aaron Rourke Designer

Bright and friendly

Would attract people new to illy without diluting the brand

Visually striking

Aaron Rourke Designer

Premium illy product display

Aaron Rourke Designer

Aaron Rourke Designer

The illy can is an icon for the brand.

illy issues designer editions.

Aaron Rourke Designer

illy retail sampling display. Retail staff

asked for trash bin and inventory storage.

Aaron Rourke Designer