Aaron Rourke illy Coffee POP

Takes on a friendly Anthropomorphic quality

rear view

Aaron Rourke Designer

Logo wrap

For those who don’t get the

lemon twist reference.


Inspiration

illy cups, double helix,spiral staircases,lemon twists


Solid gloss color

could be made from Thermoformed plastic

Clean, simple, happy


Lemon peel

Textured

Powder coated MDF


Design allows a near 360 view of product line.

Visually striking

Would work in store or trade show.


Bright and friendly

Would attract people new to illy without diluting the brand

Visually striking


Premium illy product display


The illy can is an icon for the brand.

illy issues designer editions.


illy retail sampling display. Retail staff

asked for trash bin and inventory storage.


Documents