http://www.forbes.com/sites/jaysondemers/2015/12/10/35-content-marketing-statistics-you-need-to-know-in-2016/2/

Measurement Plan

Acquisition● create useful &

relevant content that people want to read (owned)

● rank for real questions people have (earned)

● bid for cheaper less competitive keyphrases to drive traffic to your content (paid)

Behaviour● establish a community

by getting people to like/follow you on social

● capture leads (emails) so you can convert users later on

● Check out markets on offer

Outcome● Users sign up &

deposit● Users bet frequently● Users refer their

friends

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This is your goal value if your goal is registration

*A very rough calculation as this varies per business model and niche.

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AWARENESS CONSIDERATION DECISION LOYALTY

https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests

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Selection Sharer

CoSchedule

LiveFyre

Twitter Cards

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