AAC 2016 - How to fix the odds in your favour with smart content marketing
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Transcript of AAC 2016 - How to fix the odds in your favour with smart content marketing
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Measurement Plan
Acquisition● create useful &
relevant content that people want to read (owned)
● rank for real questions people have (earned)
● bid for cheaper less competitive keyphrases to drive traffic to your content (paid)
Behaviour● establish a community
by getting people to like/follow you on social
● capture leads (emails) so you can convert users later on
● Check out markets on offer
Outcome● Users sign up &
deposit● Users bet frequently● Users refer their
friends
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This is your goal value if your goal is registration
*A very rough calculation as this varies per business model and niche.
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tip
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AWARENESS CONSIDERATION DECISION LOYALTY
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Selection Sharer
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Twitter Cards
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