DIGITAL 2016AAA SCHOOL OF ADVERTISING

18 APRIL 2016

japie swanepoel

@japies

SOME NUMBERS

SOME NUMBERS

SOME NUMBERS

13 MILLION

SOME NUMBERS

13 MILLION

SOME NUMBERS

13 MILLION 2,7 MILLION

SOME NUMBERS

13 MILLION 2,7 MILLION

SOME NUMBERS

13 MILLION

7,5 MILLION

2,7 MILLION

SOME NUMBERS

13 MILLION

7,5 MILLION

2,7 MILLION

SOME NUMBERS

13 MILLION

7,5 MILLION

2,7 MILLION

100 MILLION

SA ONLINE USAGE (COURTESY OF IABSA)

OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

TOP SA ACCOUNTS

TOP SA ACCOUNTS

TOP SA ACCOUNTS

TOP SA ACCOUNTS

SNAPCHAT CELEBS

THE SOCIAL MEDIA CONUNDRUM; BAD

THE SOCIAL MEDIA CONUNDRUM; BAD

THE SOCIAL MEDIA CONUNDRUM; BAD

THE SOCIAL MEDIA CONUNDRUM; GOOD

SOCIAL MEDIA FOR BUSINESS

SOCIAL MEDIA FOR BUSINESS

SOCIAL MEDIA FOR BUSINESS

IS IT ALL JUST ABOUT SOCIAL MEDIA?

IS IT ALL JUST ABOUT SOCIAL MEDIA?

IS IT ALL JUST ABOUT SOCIAL MEDIA?

IS IT ALL JUST ABOUT SOCIAL MEDIA?

IS IT ALL JUST ABOUT SOCIAL MEDIA?

SO WHAT?

SO WHAT?

▸ why?

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?

▸ in-house vs outsourced?

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?

▸ in-house vs outsourced?

▸ measure, analyse, revise!

do you have a digital….

STRATEGY

do you have a digital….

FACEBOOK.COM/INTERACTIVECONCEPTS

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