Digital Advertising Agency
11
DIGITAL ADVERTISING AGENCY An overview
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13-Sep-2014 -
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Marketing
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Today, we are witnessing the pinnacle of digital advertising. We never thought of paying or ads in Google. Yet, we are reaching people through Goolge. Even social media is ready to play its part in advertising. Facebook with more than 1 billion users is the next big thing in digital advertising world. Who caters modern day advertising needs for companies and their brands? A need which spanned from smartphone apps to social media games, this is where digital advertising agencies come to play their part. This presentation is a basic overview about digital advertising agencies and their functions.
Transcript of Digital Advertising Agency
DIGITAL ADVERTISING
AGENCY
An overview
ADVERTISING AGENCY
Advertising agency is a company offer services to
create, plan, and handle advertising for its clients.• For example: Havas is a company handling all the
advertising of Jack Daniels.
There are several types of advertising agencies:• Full service agencies• Creative agencies• Specialized agencies• In-house advertising agencies• Digital agencies
FULL SERVICE AGENCIES
These agencies are involved in planning, creating, producing
advertisements, performing research and selecting media.
Some full service agencies also provide non-advertising related services
including strategic market planning, direct market promotion
programs, interactive marketing and web site design, and public
relations.
The importance of the various functions provided by a full service agency
will depend upon the client.
CREATIVE AGENCIES
Creative agencies specialize in "creative" or design-based
business models and are also known as a "creative boutique".
Their basic interest is in the creation of the advertisement or
branding. • For example: Creating a cover design for the marketing pamphlet.
The client who chooses to use a design only based advertising
agency must assume some of the advertising purchasing.
SPECIALIZED AGENCIES
These agencies specialized in a particular activity of
the whole communication process.
They may specialize in certain functions (copy, art,
media), audiences (minority youth)or industries (health,
computers) or in a marketing communication area
(direct marketing, sales promotion, public relation).
IN-HOUSE ADVERTISING
An In-House agency is a team within a company
that focuses on selling the company's product; they
will handle all aspects of the brand.
A company hire individuals to cater its marketing
needs.
DIGITAL AGENCIES
Digital agencies differentiate themselves by offering a mix of
web design/web development, search engine marketing, internet
advertising/marketing, or e-business/e-commerce consulting.
The creation of sites such as Facebook, Twitter, Instagram,
and YouTube have sparked market interest, as some interactive
agencies have started offering personal and corporate
community site development as one of their service offerings.
SOCIAL MEDIA AGENCIES
Social media agencies specialize in promotion of
brands in the various social media platforms like
blogs, social networking sites, Q&A sites, discussion
forums, and micro-blogs. The three key services of
social media agencies are:• Social media marketing• Online reputation management• SEO
BENEFITS OF DIGITAL AGENCY
Working with a specialty or boutique agency offers unique
benefits as well, including:• More granular channel strategy and tactical expertise• Client access to agency decision makers and top
personnel• Lower spending minimums
Agencies owned by large media or holding companies can
provide the following benefits:• Diversity of capabilities from co-owned media
properties• Built-in sister agency relationships and priority
referrals• In-network efficiencies
CONCLUSION
Modern day advertising has changed a lot with the
advent of social media.
Digital advertising companies are focusing mobile
and web apps to target different types of audience.
