Post on 11-Jan-2016
description
POTLATCH CORPORATION MAY 16, 2007
A Verified Forest Practices Leader
POTLATCH CORPORATION
MAY 16, 2007
Potlatch Landholdings and Facilities
• 1.5 million acres
• 13 manufacturing facilities
POTLATCH CORPORATION
MAY 16, 2007
A: Forest Stewardship Council (FSC) CertificationMeans “Green Packaging”
Potlatch is a 104-year-old company that restructured as a real estate investment trust, or REIT, in January of 2006.
Potlatch certified its forest landholdings in 2004–2005 through the Forest Stewardship Council (FSC).
Our strategy:
• Long-term ownership
• Stewardship
• Third-party certification
We are positioned to grow.
Efficient Business Model Intersecting with SuperiorForest Certification Standard
POTLATCH CORPORATION
MAY 16, 2007
Potlatch is the first name in sustainable forestry andpremium quality forest products.
• As we increase our ownership base, we will increase the amount of forest certified under FSC.
• 76,000 acres purchased in Wisconsin in January 2007.
• FSC audits are scheduled for later this year.
Forestland Acquisition
POTLATCH CORPORATION
MAY 16, 2007
Finished Product Sales—Lumber and Plywood
FSC Labeled
Year Sales $
2004 $ 409,297
2005 $ 825,410
2006 $2,787,651
2007 (1st quarter) $2,059,441
• Price premiums on each transaction.
• New customers.
• Now selling to total of 36 customers, concentrated in California and resort markets.
POTLATCH CORPORATION
MAY 16, 2007
Finished Product Sales—Paperboard
• Bleached paperboard is used in cosmetic and pharmaceutical packaging, software and DVDs, liquid packaging and commercial printing.
• First FSC product labeling, 4thquarter 2006.
• Very high end commercial printing product. Marketing strategy built around FSC label.
• Strong market receptivity
• 1st quarter 2007—2% of total sales.
POTLATCH CORPORATION
MAY 16, 2007
More to Come
We will bring our high-end packaging product with FSC label to marketthis summer.
POTLATCH CORPORATION
MAY 16, 2007
Brand Consistent
• FSC certification supports our brand and associated messaging.
• We are a verified forest practices leader.
“Potlatch is a leader in their industry…. they understand the value of long-term stewardship….they meet the stringent requirements of FSC certification.”
—Liza Murphy, The Rainforest Alliance