A Verified Forest Practices Leader
description
Transcript of A Verified Forest Practices Leader
![Page 1: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/1.jpg)
POTLATCH CORPORATION MAY 16, 2007
A Verified Forest Practices Leader
![Page 2: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/2.jpg)
POTLATCH CORPORATION
MAY 16, 2007
Potlatch Landholdings and Facilities
• 1.5 million acres
• 13 manufacturing facilities
![Page 3: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/3.jpg)
POTLATCH CORPORATION
MAY 16, 2007
A: Forest Stewardship Council (FSC) CertificationMeans “Green Packaging”
Potlatch is a 104-year-old company that restructured as a real estate investment trust, or REIT, in January of 2006.
Potlatch certified its forest landholdings in 2004–2005 through the Forest Stewardship Council (FSC).
Our strategy:
• Long-term ownership
• Stewardship
• Third-party certification
We are positioned to grow.
Efficient Business Model Intersecting with SuperiorForest Certification Standard
![Page 4: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/4.jpg)
POTLATCH CORPORATION
MAY 16, 2007
Potlatch is the first name in sustainable forestry andpremium quality forest products.
• As we increase our ownership base, we will increase the amount of forest certified under FSC.
• 76,000 acres purchased in Wisconsin in January 2007.
• FSC audits are scheduled for later this year.
Forestland Acquisition
![Page 5: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/5.jpg)
POTLATCH CORPORATION
MAY 16, 2007
Finished Product Sales—Lumber and Plywood
FSC Labeled
Year Sales $
2004 $ 409,297
2005 $ 825,410
2006 $2,787,651
2007 (1st quarter) $2,059,441
• Price premiums on each transaction.
• New customers.
• Now selling to total of 36 customers, concentrated in California and resort markets.
![Page 6: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/6.jpg)
POTLATCH CORPORATION
MAY 16, 2007
Finished Product Sales—Paperboard
• Bleached paperboard is used in cosmetic and pharmaceutical packaging, software and DVDs, liquid packaging and commercial printing.
• First FSC product labeling, 4thquarter 2006.
• Very high end commercial printing product. Marketing strategy built around FSC label.
• Strong market receptivity
• 1st quarter 2007—2% of total sales.
![Page 7: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/7.jpg)
POTLATCH CORPORATION
MAY 16, 2007
More to Come
We will bring our high-end packaging product with FSC label to marketthis summer.
![Page 8: A Verified Forest Practices Leader](https://reader036.fdocuments.in/reader036/viewer/2022062800/568142dc550346895daf370c/html5/thumbnails/8.jpg)
POTLATCH CORPORATION
MAY 16, 2007
Brand Consistent
• FSC certification supports our brand and associated messaging.
• We are a verified forest practices leader.
“Potlatch is a leader in their industry…. they understand the value of long-term stewardship….they meet the stringent requirements of FSC certification.”
—Liza Murphy, The Rainforest Alliance