A look at the man behind the success…..

The Walt Disney company has grown into a world wide phenomenon that today includes theme parks, television networks and theatre productions, consumer products and a growing online presence.

Disney came into existence only after Walt Disney confronted a lot of failures. Despite the many obstacles he faced ,he never let go his passion-Thus in 1923-Disney was founded and from then on it became a source of never ending magic!

All our dreams can come true, if we have the courage to pursue them.

Walt Disney(1901-1966)

The Walt Disney Company is one of the largest media cooperation in the world in terms of revenue. So how exactly was Disney able to achieve this?

The company identified and analyzed the FOUR key psychological processes that Fundamentally influenced consumer’s response…..

MOTIVATION!

PERCEPTION!

LEARNING

MEMORY

How was Disney able to attract its customer?

By bringing stories and fairy tales back to life!

Disney never ceased innovating!The company thought of new creative ways to target its core family oriented consumers as well as to expand to new areas of reach!

The company ensured they brought satisfaction to the customers by all means.They ensured diligent work went into maintaining a neat and clean environment in the parks…and also in movies!

Disney works hard to connect with its customers on many levels!At Disney world “cast members” or employees are trained to be “assertively friendly”

Hakunama tata…….

Recently, Disney acquired three huge brands-Pixar,Marvel and Lucas films.

CONQUERING!

ANALYSING THE CONSUMER’S BUYING DECISION PROCESS.

DEPICTION OF THE 5 -STAGE MODEL OF THE CONSUMER BUYING PROCESS.

PROBLEM

RECOGNISTION INFORMATION SEARCH

EVALUATION OF ALTERNATIVES

PURCHASE DECISION

POSTPURCHASE BEHAVIOUR

And Before we say Goodbye! Let’s summarize what we learned from Disney’s Success story!Four main psychological

processes that affect consumer behavior are motivation, perception ,learning and Memory.

Marketers need to identify the typical buying process which consist of the following sequence of events: problem recognition, information search, evaluation of alternatives ,purchase decision and post purchase behavior.

Consumers are constructive decision makers and subject to many contextual influence.

Never stop Dreaming…!

I ONLY HOPE THAT WE NEVER LOSE SIGHT OF ONE THING……THAT IT WAS ALL STARTED BY A MOUSE…

-Walt Disney

DISCLAIMER Created by- Malavika Prasad VCE,HYDERBAD, DURING MARKETING INTERNSHIP BY PROF. SAMEER MATHUR IIM LUCKNOW