A tale of two designersAnd how work is created in two very different agencies

Forge Conference, September 26th 2014

I am Marc Anderson@marcbanderson

Transplanted

SEA NYC

I’m a designer

Jr. DesignerMarc Anderson

DesignerMarc Anderson

Mobile DesignerMarc Anderson

Sr. Mobile DesignerMarc Anderson

Sr. Interactive DesignerMarc Anderson

Sr. LABS DesignerMarc Anderson

DesignerMarc Anderson

Sr. DesignerMarc Anderson

The Agency The Shop

The Agency The Shop

vs

I’m going to show you some stuff…

The Creative Concept

The Amount of Work

The Product Designer

What to Strive For

Defining the

Creative Concept

What is considered a concept?Your project’s “big idea”

A Big Organizing Idea

A New Interaction Model

Concept Execution

“Outfly them all”“Let’s make travel booking enjoyable”

Creating more empowered travelers

“Outfly them all”

Flight Project Example

Let’s make travel booking more enjoyable

Flight Project Example

“So You Can”“Let’s change how content is consumed”

“So you can”Enabling travel through personalized content

Chase Travel

Chase Travel

Let’s change how content is consumed

Video Project Example

Are you making the product?Or selling it?

The Amount of

Work Required

What do we need to sell the idea?The minimum effort to confidently present

* The client is buying a car

A visual “splash” A working system

A visual “splash”

A working system

Framework Project Example

What is your siren song?

A mobile “idea” A mobile application

A mobile “idea”

A mobile application

Can you see our approach?

One more example of our processThe sign of deep exploration

What we look for in a

Designer

There’s something in the air With the current talent pool

“Art Director” is a dirty word

* We still need idea people

Look & Feel Framework

Pretty isn’t good enough(We’re talking about the work)

But neither are naked ideas

Image of framework sketch

Money is not the problem

We’ve honed the interview

Tell us what you can’t stand

What makes you sad?

What are you excited about?

What are you excited about?

What makes you sad?

Show us you think differently

(Even if they F@#ked everything up!)

Stop blaming the client

What we should

Aspire to create

A layout that tells a story

A solution to the client’s problem

A challenging of convention

A demonstration of passion

Extreme attention to detail

@marcbanderson

Thanks for listening!

Fi is hiring!