A Tale of Two Designers
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A tale of two designers And how work is created in two very different agencies Forge Conference, September 26th 2014
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An edited version of my talk at Forge Conference in Philadelphia, September 26th, 2014. This presentation looks at the role of designers at larger agencies and smaller shops, and the amount of work required in each environment when pitching for new business.
Transcript of A Tale of Two Designers
A tale of two designersAnd how work is created in two very different agencies
Forge Conference, September 26th 2014
I am Marc Anderson@marcbanderson
Transplanted
SEA NYC
I’m a designer
Jr. DesignerMarc Anderson
DesignerMarc Anderson
Mobile DesignerMarc Anderson
Sr. Mobile DesignerMarc Anderson
Sr. Interactive DesignerMarc Anderson
Sr. LABS DesignerMarc Anderson
DesignerMarc Anderson
Sr. DesignerMarc Anderson
The Agency The Shop
The Agency The Shop
vs
I’m going to show you some stuff…
The Creative Concept
The Amount of Work
The Product Designer
What to Strive For
Defining the
Creative Concept
What is considered a concept?Your project’s “big idea”
A Big Organizing Idea
A New Interaction Model
Concept Execution
“Outfly them all”“Let’s make travel booking enjoyable”
Creating more empowered travelers
“Outfly them all”
Flight Project Example
Let’s make travel booking more enjoyable
Flight Project Example
“So You Can”“Let’s change how content is consumed”
“So you can”Enabling travel through personalized content
Chase Travel
Chase Travel
Let’s change how content is consumed
Video Project Example
Are you making the product?Or selling it?
The Amount of
Work Required
What do we need to sell the idea?The minimum effort to confidently present
* The client is buying a car
A visual “splash” A working system
A visual “splash”
A working system
Framework Project Example
What is your siren song?
A mobile “idea” A mobile application
A mobile “idea”
A mobile application
Can you see our approach?
One more example of our processThe sign of deep exploration
What we look for in a
Designer
There’s something in the air With the current talent pool
“Art Director” is a dirty word
* We still need idea people
Look & Feel Framework
Pretty isn’t good enough(We’re talking about the work)
But neither are naked ideas
Image of framework sketch
Money is not the problem
We’ve honed the interview
Tell us what you can’t stand
What makes you sad?
What are you excited about?
What are you excited about?
What makes you sad?
Show us you think differently
(Even if they F@#ked everything up!)
Stop blaming the client
What we should
Aspire to create
A layout that tells a story
A solution to the client’s problem
A challenging of convention
A demonstration of passion
Extreme attention to detail
@marcbanderson
Thanks for listening!
Fi is hiring!
