Season 2014: The Foundation of Inbound Marketing A NEW ADVENTRUE IN DIGITAL MARKETING

Being an Digital Marketer is Hard!

:/> BANYAPON {NUI} POONSAWASD :/> EMAIL: DAYDEVTHAILAND@GMAIL.COM :/> EMAIL: BANYAPON@DAYDEV.COM

PROFILE

WEBSITE: WWW.DAYDEV.COM

LINE ID: DAYDEV

No Cookie Run and Others

Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics

Facebook Marketing Open Graph and Graph API Content Marketing

Inbound Marketing Website Consumer Inside

QUEST

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The #1 Digital Marketing Platform generate more traffics, leads, engages and sales

Credit  Image:  Hubspot  

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Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics

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STARTER PLAN

How to search engine optimize (SEO) a page on your website On Page and Off Page SEO

•  Understand how website optimization works

•  Choose a website page to optimize

•  Choose primary target keywords for each page

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ON PAGE OPTIMIZATION

Who are you optimizing your site for? Optimize for both website visitors & search engines •  focus on buyer personas to get the right

website visitors •  75% of users never scroll past the first page

of search results

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ON PAGE OPTIMIZATION

1. Optimize the page title 2. Optimize the page URL 3. Optimize the meta

description 4. Optimize heading tags 5. Optimize page content

5.8%  

9.3%  

22.1%  

30.8%  

32.1%  

MidEast  +  Africa  

LaCn  America  

North  America  

Asia  Pacific  

Europe  

Global Share of Searches

Source:  comScore  

What  a  piece  of  junk!    

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Title  

URL  Friendly  

Meta  DescripCon  

SEO TITLE: 70 CHARACTERS

SEO DESCRIPTION: 156 CHARACTERS

SEO KEYWORDS: NOT OVER 5 WORDS

Awe….    

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SAMPLE WITH WORDPRESS TOOLS The  light  saber  is  not  your  weapon  of  trade.    

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Humanoid and Robot Views www.alangance.com

HUMAN VIEW ROBOT VIEW

Use  the  Force,  Luke!  

Hey!  Luke,  May  Be  the  Force  with  You.  

Luke!,  I’m  your  Father.  

Case  Study!  

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ON PAGE OPTIMIZATION

•  1-­‐5  Months  On  Page  Edit  some  HTML  Structure  of  Website  

•  Edit  Content  and  Header  Tags  •  Target  Conversion  Process  

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OFF PAGE OPTIMIZATION

•  This  process  a^er  5th  month.  •  Genrate  traffics  by  Link  Building.  •  Social  signal  support.  •  Brand  Monitoring  Keywords  and  

Trends  with  Google  Tools.  

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OFF PAGE OPTIMIZATION

•  Use  Google  Web  Master  Tools  •  Research  Keywords.  •  Keywords  Research.  •  Manage  Site  Link.  

Exteen  is  Gay!  This  Process  Call  Demote  URL  

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OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm

We’re  Robot  We  found  a  Keywords  farm  on  this  site,  Mark  it  SPAM!!!!!  

This  beauCful  Website!  

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OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm

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OFF PAGE OPTIMIZATION

One,  just  only  one.  

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OPTIMIZATION WITH YOUR KEYWORDS

Organic Search Paid Search

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Organic Search

Try  to  do,  spend  a  Cmes,  and  use  the  force.  

Good  for  Long  Term.  

Read  and  Learn  every  Technical.  

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Paid Search

Rank  up  by  money,  pay  for  everything.  Money  is  a  God.  

Good  for  Short  Term.  Campaign,  Sales  PromoCon.  

This  is  a  big  hole  in  the  (Thai’s    Agency)  world.  

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Good  for  Long  Term.  

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Paid  for  PromoCon.  

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Paid Search VS. Organic Search

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Paid Search VS. Organic Search

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KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS

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KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS

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KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS { Extract from Website URL}

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KEYWORDS SEARCH VOLUME?

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KEYWORDS SEARCH VOLUME?

อันนี ้“ไม่ท้อง” นะโยม  

มันคือ “สิ่งเร้า” สินะ  

นึกถึง “อีดัดผม” และ ���ซันนี่ ยูโฟว์  

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ปัญหาครอบครัวสินะ  

คนไทยต้องการจะ “ลบ” เสมอ  

Don’t  Stop  Believing.  

สิ่งที ่คนไทย “ปวด” เสมอมา  

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อันแรกเรียก “แปลก” ��� อันหลังเรียก “ซวย”  

18+  นะจ๊ะ... แหมะ  

คนเรามันก็ “เผลอ” กันได้  

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ไปไหนต่อด?ี  

สเปคใคร สเปคมันนะโยม  

คนไทย กินยา อะไรมากที่สุด?  

ไอ ว๊อน ทู ฟาย อะ เดฟฟินิชัน!  

KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS

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เมืองพุทธ  

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Facebook World

Facebook Marketing Open Graph and Graph API Content Marketing

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Facebook World

This  is  Sample!  

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Facebook World

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พื้นที ่โฆษณา นะจ๊ะ  

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Internet users spend 4x more time on Facebook than Google.

FACT OF SOCIAL MEDIA FACEBOOK & ETC.

Social media is more than just a trend.

When it comes to inbound success, social media is not optional.

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FACT OF SOCIAL MEDIA FACEBOOK & ETC.

The half-life of a social media link is 3 HOURS

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Inbound Marketing Website Consumer Inside

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Attract •  Optimizing Your Website •  The Fundamentals of Blogging •  Amplifying Your Content with Social Media

Convert •  Creating Content with a Purpose •  The Anatomy of a Landing Page •  Perfecting the Conversion Process

Close •  Sending the Right Email to the Right Lead •  The Power of Smarketing

Delight •  Cultivating Happy Customers

Inbound Marketing World

Content is more than TEXT