Digital Marketing PPT(Presentation) - Digital Marketing Strategies
A New Adventure in Digital Marketing 2014-2015
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Transcript of A New Adventure in Digital Marketing 2014-2015
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Season 2014: The Foundation of Inbound Marketing A NEW ADVENTRUE IN DIGITAL MARKETING
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Being an Digital Marketer is Hard!
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:/> BANYAPON {NUI} POONSAWASD :/> EMAIL: [email protected] :/> EMAIL: [email protected]
PROFILE
WEBSITE: WWW.DAYDEV.COM
LINE ID: DAYDEV
No Cookie Run and Others
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Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics
Facebook Marketing Open Graph and Graph API Content Marketing
Inbound Marketing Website Consumer Inside
QUEST
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Google World
The #1 Digital Marketing Platform generate more traffics, leads, engages and sales
Credit Image: Hubspot
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Google World
Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics
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Google World
STARTER PLAN
How to search engine optimize (SEO) a page on your website On Page and Off Page SEO
• Understand how website optimization works
• Choose a website page to optimize
• Choose primary target keywords for each page
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Google World Google World
ON PAGE OPTIMIZATION
Who are you optimizing your site for? Optimize for both website visitors & search engines • focus on buyer personas to get the right
website visitors • 75% of users never scroll past the first page
of search results
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Google World
ON PAGE OPTIMIZATION
1. Optimize the page title 2. Optimize the page URL 3. Optimize the meta
description 4. Optimize heading tags 5. Optimize page content
5.8%
9.3%
22.1%
30.8%
32.1%
MidEast + Africa
LaCn America
North America
Asia Pacific
Europe
Global Share of Searches
Source: comScore
What a piece of junk!
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Google World
Title
URL Friendly
Meta DescripCon
SEO TITLE: 70 CHARACTERS
SEO DESCRIPTION: 156 CHARACTERS
SEO KEYWORDS: NOT OVER 5 WORDS
Awe….
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Google World
SAMPLE WITH WORDPRESS TOOLS The light saber is not your weapon of trade.
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Google World
Humanoid and Robot Views www.alangance.com
HUMAN VIEW ROBOT VIEW
Use the Force, Luke!
Hey! Luke, May Be the Force with You.
Luke!, I’m your Father.
Case Study!
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Google World
ON PAGE OPTIMIZATION
• 1-‐5 Months On Page Edit some HTML Structure of Website
• Edit Content and Header Tags • Target Conversion Process
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Google World
OFF PAGE OPTIMIZATION
• This process a^er 5th month. • Genrate traffics by Link Building. • Social signal support. • Brand Monitoring Keywords and
Trends with Google Tools.
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Google World OFF PAGE OPTIMIZATION
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Google World
OFF PAGE OPTIMIZATION
• Use Google Web Master Tools • Research Keywords. • Keywords Research. • Manage Site Link.
Exteen is Gay! This Process Call Demote URL
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Google World
OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm
We’re Robot We found a Keywords farm on this site, Mark it SPAM!!!!!
This beauCful Website!
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Google World
OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm
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Google World
OFF PAGE OPTIMIZATION
One, just only one.
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Google World
OPTIMIZATION WITH YOUR KEYWORDS
Organic Search Paid Search
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Google World
Organic Search
Try to do, spend a Cmes, and use the force.
Good for Long Term.
Read and Learn every Technical.
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Google World
Paid Search
Rank up by money, pay for everything. Money is a God.
Good for Short Term. Campaign, Sales PromoCon.
This is a big hole in the (Thai’s Agency) world.
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Google World
Good for Long Term.
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Google World
Paid for PromoCon.
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Google World
Paid Search VS. Organic Search
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Google World
Paid Search VS. Organic Search
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Google World TYPE OF GOOGLE RESULT
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Google World
KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS
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Google World
KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS
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Google World
KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS { Extract from Website URL}
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Google World
KEYWORDS SEARCH VOLUME?
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Google World
KEYWORDS SEARCH VOLUME?
อันนี ้“ไม่ท้อง” นะโยม
มันคือ “สิ่งเร้า” สินะ
นึกถึง “อีดัดผม” และ ���ซันนี่ ยูโฟว์
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Google World
ปัญหาครอบครัวสินะ
คนไทยต้องการจะ “ลบ” เสมอ
Don’t Stop Believing.
สิ่งที ่คนไทย “ปวด” เสมอมา
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Google World
อันแรกเรียก “แปลก” ��� อันหลังเรียก “ซวย”
18+ นะจ๊ะ... แหมะ
คนเรามันก็ “เผลอ” กันได้
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Google World
ไปไหนต่อด?ี
สเปคใคร สเปคมันนะโยม
คนไทย กินยา อะไรมากที่สุด?
ไอ ว๊อน ทู ฟาย อะ เดฟฟินิชัน!
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KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS
Google World
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Google World
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Google World
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Google World
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Google World
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Google World
เมืองพุทธ
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Google World
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Google World
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Google World
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Facebook World
Facebook Marketing Open Graph and Graph API Content Marketing
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Facebook World
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Facebook World
This is Sample!
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Facebook World
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Facebook World
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Facebook World
พื้นที ่โฆษณา นะจ๊ะ
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Facebook World
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Facebook World
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Facebook World
Internet users spend 4x more time on Facebook than Google.
FACT OF SOCIAL MEDIA FACEBOOK & ETC.
Social media is more than just a trend.
When it comes to inbound success, social media is not optional.
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Facebook World
FACT OF SOCIAL MEDIA FACEBOOK & ETC.
The half-life of a social media link is 3 HOURS
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Inbound Marketing World
Inbound Marketing Website Consumer Inside
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Inbound Marketing World
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Inbound Marketing World
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Inbound Marketing World
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Inbound Marketing World
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Inbound Marketing World
Attract • Optimizing Your Website • The Fundamentals of Blogging • Amplifying Your Content with Social Media
Convert • Creating Content with a Purpose • The Anatomy of a Landing Page • Perfecting the Conversion Process
Close • Sending the Right Email to the Right Lead • The Power of Smarketing
Delight • Cultivating Happy Customers
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Inbound Marketing World
Content is more than TEXT
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