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A mobile website that lets you transact with any business

via text messaging

David@Thru.imChad@Thru.imCalvin@Thru.im

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Who we are

David Spiro BBA ‘12: Biz StrategyChad Stark BBA ‘11: Marketing and SalesCalvin Gee CSE ‘12: Web Dev. and Design

Cheng Chen CSE ‘12: Backend Dev. and iOS

Together we were in Techarb, published business plans, brought several apps to market, generated $500k with a previous company, sold software to a medical center, and

raised $15k from UMICH

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People run their social lives through

text conversations – but when trying to transact with a business, we have to pick up the

phone and call

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Nielsen surveyed 60k mobile users aged 13-24...

“Average 13-24 year old sends 3,000

text messages per month”

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Nielsen surveyed 60k mobile users aged 13-24...

“Voice activity within this demographic decreased 14

percent last year”

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We charge businesses a % of sales

We sell search and conversation data

We serve targeted ads to our users

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Current industry

Current Industry

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Industry with us

Industry w/ Thru.im

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$Behavioral Data + $Transactions=

• Google Launched 12 years ago:• 20% (Google’s annual Data Rev from 365B searches = $28.0B)

= Data Rev driven by #Searches for businesses• 5% (Searches for businesses) = #Transaction w/ businesses• $10 avg. order with 5% referral commission

= Thru.im max potential value 12 years after launch,

growing at an s curve rate=

20%*($28.0B)+ 5%*(365B*20%)*($10)*(5%)=

$7.4B per year in year 12Thru.im

Total Market Value

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Google’s margin is 30% on data mining activities

BE = ($10employee/hour)/(.8transactions*$10order*5

%commission) = 25 transactions/hour

We will exit in 8 years for $860M based on an IRR of 103%

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Margin, Break Even, and Exit

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Target 18 – 24 year olds Private beta in Ann Arbor

Raise money and scale

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Market Entry Strategy

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Knowledge of the spaceSuccess selling to young generations

Existing chat software Contact center automation software

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Proprietary Elements

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Next Steps

Dec-11 Feb-12 Apr-12 May-12 Jul-12 Aug-12

Raise funding for nation beta

Complete

Prototype and

proof of conceptPrivate beta test in Ann Arbor

National Launch

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MBC next round!$1M for scale

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Ask

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Appendix – Additional Slides18. Value to End Users19. Value to Businesses20. Value to BT

Companies21. Segment

Relationships22. Screen Shots +

Demo23. Use Cases24. Contact Center

Justification25. Thru.im Backend

26. Automation Software

27. Launch Plans28. Competition29. Break Even30. Exit Value31. Investment Slide32. Investor Slide33. Thru.im v.

#AnythingOTW

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Value to End Users

Multitask: Speak to more than one business at a time

Get things done faster: Never on hold, deal with phone trees, click through

buttonsBe creative: Say whatever you want

like you would on a voice call

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Value to Businesses

Link to mobile, text savvy generationContact center assistance

Learn from what customers are saying to improve customer service

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Value to Behavioral Targeting Companies

Limited supply of conversation data today

Mobile focusConversation data between customers

and merchants improves user behavioral profiles

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Segment Relationships

End Users: Founders’ grew up on text and we have sold products to our target beforeBusinesses: UMICH contacts who have

cracked the code on disruptive consumer-business technology like Groupon, Opentable,

and OWNBehavioral Targeting: Datalogics and JumpTap (Jeff Raab) and Radium One (Steve Eskenazi)

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Screen Shots and Demo

www.Thru.im/demoBest viewed on your mobile screen

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Justification for contact center

First, an intermediary step to generate user demand

Then, a sales team to onboard customers

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How Thru.im’s Backend Works

For businesses that use text messaging, email, or twitter, Thru.im automatically translates messages from the user to the

business

If the business does not use text based customer service, Thru.im has a team of agents who will call the business on the user’s behalf and text back a response

The quicker a business responds, the higher they get ranked in our search, incentivizing them to have conversations themselves

or to pay us a % of sale

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Automation Software

Automatically translate messages to business

Automatic text responsesText to speech + voice to textAPIs like Google Maps/Places,

Opentable, Ordr.in

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Launch Plans

Soft launch in Ann ArborWeek 1-2: Get 50 local users, 30% repeat

Week 3-4: Get 200 new local usersWeek 5 – 10: Reach 1000 users nationwide

Target receptive communitiesMarket additional use cases to repeat users

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Competition

Talkto Yelp, Opentable, Campusfoods

Other players like Google

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Break evenIf, 1 employee costs $10/hour and

80% of conversations result in a sale of $10 with commission of 5%, then:

$10/(.8*$10*.05) = 25 conversationsIf, at max capacity 1 employee can handle 35 conversations, then: we need to operate at

~70% utilization to cover other costs like office overhead

But this does not include data mining activities

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Exit valueINVESTMENT

  RevenueRound Amount $1,000,000 Pre Valuation $2,000,000 Post Valuation $3,000,000 Exit Year 8 Exit Amount $858,000,000 Cash-on-cash 286IRR 102.8%  Multiple 2.20 Year 8 Revenue $390,000,000

Rev(year 12) = $7.4BRev(year 8) = ~5% * Rev(year

12)

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Investment Slide

Angel: $1M for 33%Pre-money = $2M

Post-money = $3M $$$ needed for call center employees

and mobile developmentSeries A: $10M

$$$ needed for operational expansion

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Investor Slide

Steve Eskenazi: Lead investor in Blue Lithium and Radium One

Lightbank Capital: Lead investor in Groupon, commercializes consumer apps

Union Square Ventures: Lead investor in Twitter, values disruptive data plays

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Thru.im versus #AnythingOTW

#AnythingOTW is a project Thru.im is a venture backable

businessShared resources keeps us efficient