A la Carte (SODEXO) - Graphic identity

Post on 29-Mar-2016

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Art Direction, Logotype Creation, Graphic Chart & Prepress for Sodexo

Transcript of A la Carte (SODEXO) - Graphic identity

GRAPHIC IDENTITY

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Logo guidelines

Safety around the logo

Logo and trademark

Do not

Colors associations

Layout examples

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SUMMARY

GRAPHIC IDENTITY

LOGO GUIDELINES

GRAYSCALE

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C=0 M=0 Y=0 K=35

C=0 M=0 Y=0 K=20

C=0 M=0 Y=0 K=40

C=0 M=0 Y=0 K=50

C=0 M=0 Y=0 K=60

C=0 M=0 Y=0 K=70

C=0 M=0 Y=0 K=80

C=0 M=0 Y=0 K=90

C=0 M=0 Y=0 K=100

C=50 M=0 Y=100 K=0

C=75 M=0 Y=100 K=0

C=85 M=10 Y=100 K=10

C=90 M=30 Y=95 K=30

C= 80 M=10 Y= 45 K=0

C=50 M=100 Y=0 K=0

C=70 M=15 Y=0 K= 0

C=10 M=100 Y=50 K=0

C=85 M=50 J=0 N=0

C=0 M=95 Y=20 K=0

C=100 M= 95 Y=0 K=0

C=0 M=100 Y=100 K=0

C=0 M=50 Y=100 K=0

C=0 M=100 Y=100 K=0

C=0 M=24 Y=85 K=0

C=0 M=0 Y=0 K=100

C=75 M=100 Y=0 K=0

C=0 M=80 Y=95 K=0

CMYK

MONOCHROMEOR NEGATIVE

SECURITY SQUARE AROUND THE LOGO

All written texts must keep out of the «security square». This square is based on a circle which starts at the edge of the «by Sodexo» logo.

The concept name and the trademark (by Sodexo) must always remain associated.

Under no circumstances, the proportions of any part of the logo might be changed.

SAFETY AROUND THE LOGO

LOGO AND TRADEMARK

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DO NOT CHANGE BRAND COLORS

DO NOT CHANGE LOGO COLORS

DO NOT

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DO NOT REMOVE TRADEMARK

DO NOT ROTATE / ALWAYS KEEPHORIZONTAL READING DIRECTION

DO NOT DISTORT ANY PART OF THE LOGO

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SERVICES : COLORS ASSOCIATIONS

ASSOCIATED COLORSMAIN COLOR

Psychiatry

Geriatrics

Pediatrics

Standard / Other

Oncology

Maternity

Hematology

Revalidation

C=50 M=0 Y=100 K=0

C=75 M=0 Y=100 K=0

C=30 M=0 Y=100 K=0

C = 0 M = 25 Y = 85K = 0

C = 0 M = 50 Y = 100 K = 0

C = 0 M = 100 Y = 100 K = 0

C = 0 M = 85 Y = 95K = 0

C = 0 M = 30 Y = 40 K = 0

C = 25 M = 50 Y = 60 K = 15

C = 10 M = 100 Y = 50K = 0

C = 0 M = 76 Y = 16K = 0

C = 10 M = 40 Y = 20 K = 10

C = 50 M = 100 Y = 0K = 0

C = 30M = 80Y = 0 K = 0

C = 0 M = 95 Y = 20 K = 0

C = 85M = 50 Y = 0 K = 0

C = 30 M = 0 Y = 0 K = 50

C = 0 M = 0 Y = 0 K = 30

C = 70M = 15 Y = 0 K = 0

C = 80 M = 10 Y = 45 K = 0

C = 0M = 85 Y = 95 K = 0

C = 85M = 10Y = 100 K = 10

C = 90 M = 30 Y = 100 K = 30

C = 50 M = 20 Y = 100 K = 20

LAYOUT EXAMPLES

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