For Local Marketing SuccessSAUCE

A HOT RECIPE

@MOREINMEDIA

BASETaking Stock

“Cooking is an expression of the

land where you are and the culture of

that place”

Team Goals Branding

• CEO/Owner• Marketing Department• Employees• Community• Social Media Manager

TEAM

• Increased web traffic• More sales• Brand recognition• Larger audience • Walk-in traffic

GOALS

• Logo• Colors• Voice• Brand Personality• Consistency

BRANDING

BULKMain Ingredients

“The most indispensible

ingredient of all good home cooking: love for those you are cooking for”

Facebook Google + Pinterest

• Update cover image• Complete profile• Use keywords• Local/Local• Post frequently

FACEBOOK

• Complete profile• Verify address• Use keywords• Add location keyword• Post daily

GOOGLE +

• Business account• Verify website• 25+ boards• Attractive pins• Pin often

PINTEREST

Original ContentSPICE

“When baking, follow

directions. When cooking, go by

your own taste”

Videos Images Words

• Facebook and YouTube• Organic traffic• Authenticity • On the go• Testimonials, reviews, behind

the scenes, interviews, how-to

VIDEO

• Branded images• Show real people• Tip and quote series• Evoke emotion• Community involvement

IMAGES

• Blog articles• Web traffic/SEO• E-mail list• Lead generation• Social media posts

WORDS

SIMMEREngagement

STIR &

“Cooking is the art of adjustment

”

Facebook Google + Pinterest

• Ads and boosting• Contests and giveaways• Targeted posts• Check-ins• Verification

FACEBOOK

• Reviews• Google analytics• Mobile friendly• Local search• Active

GOOGLE +

• Promoted pins• Group boards• Collaboration• Analytics• Location pins

PINTEREST

“Hunger is a good cook”

HUNGRY? NEED MORE RECIPES?Tweet @moreinmedia