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A Great Design - A Great UX OxymoronUX Sofia5 June 2015

Vasil YordanovSenior UX Designer at Telerik, a Progress Company

@yordanov

Internal Consistency External ConsistencyReal-world Consistency

Good Design

Great Design

Design?

A solution in the form of a process or tool, that helps us achieve a goal or solve a problemin a particular moment.

Source: books.google.com/ngrams/

Industrial Era

Users have problems and needs.

Static Design

Source: books.google.com/ngrams/

Services Era

The user is the problem.

Dynamic Design

Why Design?

Source: books.google.com/ngrams/

Without design we cannot make sense of the world.

Why this Design?

Ideally, beauty and utility are mutually generative. - Paul Rand

Working With Rand - Vimeo video

Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. - Dieter Rams

Good Design: • Innovative• Makes a product useful• Aesthetic• Makes a Product Understandable• Unobtrusive• Honest• Long-lasting• Thorough, down to the last detail• Environmentally friendly• As little design as possible.

Dieter Rams' Principles of Good Design - Vimeo video

How to create a Great Design?

80 - 20

What is Great Design?

unDesigned Design

Thank You! vasil.yordanov@telerik.com

@yordanov @ux_progress