A Flawless CEM Journey with CRM Integration...2 | © 2017 RingCentral, Inc. All rights reserved....

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Transcript of A Flawless CEM Journey with CRM Integration...2 | © 2017 RingCentral, Inc. All rights reserved....

1 | © 2017 RingCentral, Inc. All rights reserved.

David Marler, VP, Customer SuccessNoomi Codon, Director, Voice of the Customer

A Flawless CEM Journey with CRM Integration

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Largest and Fastest-growing UCaaS Provider

$400MRevenue Run Rate

150MCalls a Month

2,500Global workforceYoY Office Growth

40+ %

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VoCInitiative

VOC integrated into sales, customer support, and

CSM teams

Customer experience is the new competitive battleground

Corporate Business Initiative

Move into the Upmarket customer segment

Corporate Brand Initiative

Customer-Centric Culture and Competitive Differentiator—flawless customer journey

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Why Integrate

CEMCRM

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Why Integrate

CEMCRM

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Why Integrate

CRM+CEM

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The path to a seamless integration

Collaborative Partnership Cross-Team Workshops

Design Framework

Integration

TrainingRequirements

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Game-changing outcomes

Engaging and empowering

Improved processes

Implementation attach rate increased 50%

Closed-loop system

99.9% - Support91% - Relationship

Enterprise NPS increased 23 points

Accountability

Over 7000 positive reviews

All hands on board

Support 8.5 to 9.2 CSAT

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What We Learned

Planning EducationTrial and ErrorPartnering

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Continuous improvement and scalability

GlobalExpansion

CSMTraining

CustomerTraining

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Are you ready?

Q&A