Creativity through play

A brief introduction to Playgroup

September 2009

We believe in creativity through play.

We deliver creative solutions to problems – from strategy throughto implementation.

About Playgroup

Play removes boundaries – it frees us from inhibition, allowing us to be less self-conscious, more open-minded…

Why Play?

Play enables us to change our perspective – to try out new behaviours and thoughts…

Why Play?

And ultimately, it allows us to think in new ways – to deliver ingenious creative solutions.

Why Play?

Application

What have we achieved

UnileverGlobal internal communications and environment brandingOver 500 projects completed during a 7 year relationship – working through

Foods and Home & Personal Care divisions, Corporate Communications and

many business functions and including bringing the ‘vitality’ mission to life through

environment branding at Unilever’s Blackfriars and Leatherhead HQs.

Mercedes-Benz Driving AcademyBrand articulation and launchBrand conception and execution for a new Mercedes-Benz

Driving Academy aimed at youngsters, including launch materials

and a website with a strong social media component.

Innovative new technology formats, providing content on demand, navigation, engaging in two way communication with audiences via different devices.

BBC Future Media & TechnologyImmersive online experiencesWebsites, microsites and online games that adopt innovative

new technology solutions and provide engaging two-way

communication with audiences via different devices.

BT BusinessCulture change / internal communicationsHighly effective internal communications campaigns designed to

support above-the-line activity and change the attitudes and behaviours

of BT Business sales and customer service employees.

WWFOnline public mobilisation campaign to influence G8 Campaign conception and execution to highlight Climate Change as a

key issue to be addressed at the July G8 summit. Public participation

via the 'Face the G8' mini-site and game; including personalised

political poster creation, Flickr integration and video content.

Title ResearchRebrand and brand articulationTitle Research are a specialist probate research company, Playgroup

were instrumental in redefining their brand and articulating it through

the full range of communications channels, both offline and online.

Our clients

Ta kontakt!PlaygroupEmail: johan@playgroup.com

www.playgroup.com