A brief introduction to Playgroup
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Creativity through play A brief introduction to Playgroup September 2009
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We believe in creativity through play. We deliver creative solutions to problems - from strategy through to implementation.
Transcript of A brief introduction to Playgroup
Creativity through play
A brief introduction to Playgroup
September 2009
We believe in creativity through play.
We deliver creative solutions to problems – from strategy throughto implementation.
About Playgroup
Play removes boundaries – it frees us from inhibition, allowing us to be less self-conscious, more open-minded…
Why Play?
Play enables us to change our perspective – to try out new behaviours and thoughts…
Why Play?
And ultimately, it allows us to think in new ways – to deliver ingenious creative solutions.
Why Play?
Application
What have we achieved
UnileverGlobal internal communications and environment brandingOver 500 projects completed during a 7 year relationship – working through
Foods and Home & Personal Care divisions, Corporate Communications and
many business functions and including bringing the ‘vitality’ mission to life through
environment branding at Unilever’s Blackfriars and Leatherhead HQs.
Mercedes-Benz Driving AcademyBrand articulation and launchBrand conception and execution for a new Mercedes-Benz
Driving Academy aimed at youngsters, including launch materials
and a website with a strong social media component.
Innovative new technology formats, providing content on demand, navigation, engaging in two way communication with audiences via different devices.
BBC Future Media & TechnologyImmersive online experiencesWebsites, microsites and online games that adopt innovative
new technology solutions and provide engaging two-way
communication with audiences via different devices.
BT BusinessCulture change / internal communicationsHighly effective internal communications campaigns designed to
support above-the-line activity and change the attitudes and behaviours
of BT Business sales and customer service employees.
WWFOnline public mobilisation campaign to influence G8 Campaign conception and execution to highlight Climate Change as a
key issue to be addressed at the July G8 summit. Public participation
via the 'Face the G8' mini-site and game; including personalised
political poster creation, Flickr integration and video content.
Title ResearchRebrand and brand articulationTitle Research are a specialist probate research company, Playgroup
were instrumental in redefining their brand and articulating it through
the full range of communications channels, both offline and online.
Our clients
