A Brand Called You - Australian Chamber of Commerce Key Note

YOUA Brand called

Where would we be

without personal brands?

The NewsHuey Lewis

The Heart Breakers

Tom Pettyand

The Bad Seeds

Nick Caveand

External&

Internal Branding

External

“…critical to maintain a professional online brand”

35,280

Kaiser Quo

Social Media

Jeremy Goldkorn

Chinese Society

Richard Brubaker

Tom Doctoroff

Marketing

Larry Wang

Recruitment

Eric Schmidt

Entrepreneurs

JasmineChen

Yue-SaiKan

Beauty

External&

Internal Branding

Internal

“… believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment…”

“… more likely or much more likely to trust a company whose CEO and top execs use social media…”

“… more would prefer to work for a company whose leadership is active on social media…”

Invisible to the world

Healthy personal brand

Narcissistic Personality

Disorder

W@nker

YOUA Brand called

A Brand Called You - Australian Chamber of Commerce Key Note

Business

Transcript of A Brand Called You - Australian Chamber of Commerce Key Note

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