Post on 12-Nov-2014
description
SHOUT OUT TO IVAN KIRIGIN
LET’S SET SOME EXPECTATIONS
WHAT MOST PEOPLE THINK
1000 people 50% active× each person refers 1 friend× =
WHAT MOST PEOPLE THINK
1000 people 50% active× each person refers 1 friend× =
500 new users!
THE REALITY
1000 people 50% active× 2% use referral program
× =50% send any invites× 10%
acceptance rate×
THE REALITY
1000 people 50% active× 2% use referral program
× =
0.5 new users!
50% send any invites× 10%
acceptance rate×
YOU’LL NEED TO OPTIMIZE
ALL THE THINGS
THE LEAN MARKETING FRAMEWORK
SEO PREMAIL
VIRALBLOGS
SEMCONTESTS
PARTNERSHIPS
REFERRAL
1. MEASURE HAPPINESS
“How likely are you to recommend our company to a friend or colleague?”
2. HAVE A SHARABLE, TRACKABLE LINK
3. TEST ALL THE OPTIONS
THAT MEANS:
DIRECT URL
BULK EMAIL
(GET CREATIVE)
4. GIVE “SYMMETRIC BONUSES”
THE ORIGINAL:
5. OPTIMIZE THE LANDING PAGE
STREAMLINE REGISTRATION FLOW
PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
DEEPLINK TO MOBILE LANDING PAGES
6. GIVE PEOPLE A STATUS ON THEIR INVITES
7. BUT DON’T BE A DOWNER
8. BRING IT UP AT THE RIGHT MOMENTS
THIS IS OBVIOUS
THE LESS “BOLTED ON” THE BETTER
9. USE PLUG-AND-PLAY REFERRAL TOOLS
HERE ARE SOME MORE I HAVEN’T TRIED:
• AddShoppers, addshoppers.com
• Ambassador, getambassador.com
• Extole, extole.com
• Invitereferrals, invitereferrals.com
• InviteBox, invitebox.com
• Involver, involver.com
• NextBee, nextbee.com
• Referral SaaSquatch,
referralsaasquatch.com
• ReferralCandy, referralcandy.com
• SocialTwist, socialtwist.com
• Talkable, talkable.com
THEY GENERALLY LOOK LIKE THIS:
(BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING
THIS PRESENTATION:
RESOURCES
THANK YOU ;)
MATTAN GRIFFEL MATTAN@ONEMONTH.COM
Sign up for the One Month Growth Hacking waiting list at onemonth.com