9 Ways to Optimize Your Referral Flow

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9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH

description

A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014

Transcript of 9 Ways to Optimize Your Referral Flow

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9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW

MATTAN GRIFFEL, ONE MONTH

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SHOUT OUT TO IVAN KIRIGIN

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LET’S SET SOME EXPECTATIONS

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WHAT MOST PEOPLE THINK

1000 people 50% active× each person refers 1 friend× =

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WHAT MOST PEOPLE THINK

1000 people 50% active× each person refers 1 friend× =

500 new users!

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THE REALITY

1000 people 50% active× 2% use referral program

× =50% send any invites× 10%

acceptance rate×

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THE REALITY

1000 people 50% active× 2% use referral program

× =

0.5 new users!

50% send any invites× 10%

acceptance rate×

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YOU’LL NEED TO OPTIMIZE

ALL THE THINGS

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THE LEAN MARKETING FRAMEWORK

SEO PREMAIL

VIRALBLOGS

SEMCONTESTS

PARTNERSHIPS

REFERRAL

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1. MEASURE HAPPINESS

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“How likely are you to recommend our company to a friend or colleague?”

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2. HAVE A SHARABLE, TRACKABLE LINK

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3. TEST ALL THE OPTIONS

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THAT MEANS:

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DIRECT URL

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FACEBOOK

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TWITTER

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EMAIL

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BULK EMAIL

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(GET CREATIVE)

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4. GIVE “SYMMETRIC BONUSES”

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THE ORIGINAL:

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5. OPTIMIZE THE LANDING PAGE

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STREAMLINE REGISTRATION FLOW

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PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT

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DEEPLINK TO MOBILE LANDING PAGES

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6. GIVE PEOPLE A STATUS ON THEIR INVITES

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7. BUT DON’T BE A DOWNER

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8. BRING IT UP AT THE RIGHT MOMENTS

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THIS IS OBVIOUS

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THE LESS “BOLTED ON” THE BETTER

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9. USE PLUG-AND-PLAY REFERRAL TOOLS

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HERE ARE SOME MORE I HAVEN’T TRIED:

• AddShoppers, addshoppers.com

• Ambassador, getambassador.com

• Extole, extole.com

• Invitereferrals, invitereferrals.com

• InviteBox, invitebox.com

• Involver, involver.com

• NextBee, nextbee.com

• Referral SaaSquatch,

referralsaasquatch.com

• ReferralCandy, referralcandy.com

• SocialTwist, socialtwist.com

• Talkable, talkable.com

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THEY GENERALLY LOOK LIKE THIS:

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(BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING

THIS PRESENTATION:

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RESOURCES

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27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES

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AN EPIC LIST OF 47 REFERRAL PROGRAMS

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GROWTHHACKERS.COM

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THANK YOU ;)

MATTAN GRIFFEL [email protected]

Sign up for the One Month Growth Hacking waiting list at onemonth.com