Post on 13-Apr-2017
“9 Key Strategies to Grow Your Web Traffic” Learn how to Attract a Ton of Visitors For Free Without Paying Google or
Facebook a Cent @jeffbullas
About Jeffbullas.com• Started in 2009 with a $10 domain name investment
• #1 Global Content marketing influencer
• 450,000+ Twitter followers
• Top 10 Forbes Social media Influencer at #8
• Over 18 million visitors since launch
• More than 400,000 page views a month
The challenges
The challengesJust started and you have little or no traffic
The challengesYou have little or no time
The challenges Traffic from Facebook has dropped to almost nothing
The challenges Struggling to get discovered online
The challenges Frustrated by lack of traffic and progress
The traffic landscape
The traffic landscape
Module 1: Website Designed for Growing Traffic
Module 1: Website Designed for Growing Traffic
Module 1: Website Designed for Growing Traffic• Created for the social web
Module 1: Website Designed for Growing Traffic• Content centric
Module 1: Website Designed for Growing Traffic• Optimized for search
Module 1: Website Designed for Growing Traffic• Designed for email capture
Module 1: Website Designed for Growing Traffic• Built for mobile
Module 1: Website Designed for Growing Traffic• Fast page loading and hosting
Module 2. Social media
Module 2. Social media
Module 2. Social media
Module 2. Social media
The Facebook Challenge - 2014
Module 2. Social media
The blog post
Module 2. Social media
The mini-infographic
Module 2. Social media
The visual quote
Module 2. Social media
The competition
Module 2. Social media
Module 2. Social media
Learn how to write headlines
Module 2. Social media
Use #Hashtags
Module 2. Social media
Grow your followers
Module 2. Social media
Automate with Social Media Tools and Marketing Platforms
Module 2. Social media
Use visual tweets
Module 2. Social media
Experiment – Visual 1
Module 2. Social media
Experiment – Visual 2
Module 2. Social media
“Tweet often”
Tweeting every 15 minutes instead of 30 minutes
• Increased traffic by 31%
• Increased engagement by 89%
Module 2. Social media
Train your users to automate your content sharing
Module 2. Social media
Module 2. Social media
Make it easy to visit your sites
Module 2. Social media
Use the publishing platform
Module 2. Social media
Link to websites at the bottom
Module 2. Social media
Update all posts to LinkedIn
Module 3. Search Engines
Module 3. Search Engines
The search engine challenges
• It’s not a quick fix but a journey!
• The algorithms keep changing
Module 3. Search Engines
Module 3. Search Engines
Choose 25-50 Key Phrases
Module 3. Search Engines
Optimize those for search engines
Module 3. Search Engines
Continue to create “that” content
Module 4. Email
Module 4. Email• The challenge “It takes time”
• The upside “You own it”
Module 4. Email
Remember this >>>
Module 4. Email
Give away something for free
Module 4. Email
Use a pop-up
Module 4. Email
Offer massive value
Module 4. Email
Keep the offer simple
• One page PDF
• People love tools
Module 4. Email
Make your homepage an “opt-in form”
Module 4. Email
Use a pop-up when:
someone shows exit intent”
Module 4. Email
Use low cost and easy to design landing pages with a tool like Leadpages.net
Module 4. Email
Keep testing and optimizing!
Module 5: Webinars
Module 5: Webinars• Tools and resources
• Marketing your webinar
• Supercharging your webinar
• Re-purpose your webinar
Module 5: Webinars
Tools and Resources
• Email platform
• Webinar technology
• Landing pages
• Presentation software
• Free content for incentives
Module 5: Webinars
Marketing your webinar
• Social media
• Facebook Ads
• Banners on website
Module 5: Webinars
Supercharging your webinar with Joint venture partners
• Run a webinar for each other
• Provide the email swipe file
• Supply social media copy
• Create visual assets for website banners and social media
• Provide a checklist for partner
• Practice a day or two before
Module 5: Webinars
Re-purpose your webinar
• Record it
• Replay it
• Upload it to your video platform
• Upload it to YouTube
• Create a blog post and embed
• Include it as a free or paid resource in your email marketing funnels
Module 5: Webinars
Why re-purpose your webinar?
• Improves SEO on your blog
• People will discover you on YouTube (which is the second largest search engine)
Module 5: Webinars
Module 6: Content marketing
Module 6: Content marketing• Headlines
• Blog post types people love to share
• Visual content
• Top content marketing tactics
Module 6: Content marketing
Headlines
• Big lists
Module 6: Content marketing
Headlines
• Negative headlines
Module 6: Content marketing
Headlines
• Controversial headlines
Module 6: Content marketing
Headlines
• The “curiosity gap” headline
Module 6: Content marketing
Headlines
The “topical” headline
Module 6: Content marketing
Headlines
The “topical” headline
Module 6: Content marketing
Top content types
• Infographics
Module 6: Content marketing
Top content types
• Case studies
Module 6: Content marketing
Top content types
Influencer posts
• Contributed
• Curated
Module 6: Content marketing
Top content tactics
• Make sharing easy!
Module 6: Content marketing
Top content tactics
• Create evergreen content
Module 6: Content marketing
Top content tactics
• Hashtag jacking
Module 7: Re-Publish and Re-Purpose
Module 7: Re-Publish and Re-Purpose
Re-publish
Module 7: Re-Publish and Re-Purpose
Re-publish
• Medium
Module 7: Re-Publish and Re-Purpose
Re-publish
Module 7: Re-Publish and Re-Purpose
Re-purpose
• SlideShare
Module 7: Re-Publish and Re-Purpose
Re-purpose
• Webinars > YouTube > Blog
Module 7: Re-Publish and Re-Purpose
Re-purpose
• Create an infographic from the points in a blog post
• Share it on Pinterest
Module 8: Mobile
Module 8: Mobile
Module 8: Mobile
Module 8: Mobile
Module 8: Mobile
Module 8: Mobile
Top tips
• Create a responsive website or blog
• Make it easy for people to share from mobile
• Make it easy for people to subscribe to your email list
Module 9: Mini Joint Ventures
Module 9: Mini Joint Ventures • What are mini joint ventures?
• Why?
• Who?
• How?
Module 9: Mini Joint Ventures
What are mini joint ventures?• Joint webinars for building
your email list• Joint webinars for dollars• Joint ventures for building
brand awareness• Digital product launches
– Ebooks– Online training
Module 9: Mini Joint Ventures Why do them?
• Piggyback off their credibility
• Build your email list
• Accelerate your traffic
• Build brand awareness
• Grow revenue
Module 9: Mini Joint Ventures
Who do you JV with?
Someone with an email list that is already engaging with your audience.
Module 9: Mini Joint Ventures
How do you do them?
• Access to the right tools
• Have content that adds value
• Provide a product that you can sell
• Make it easy for your partner
• Engage with an influencer
Case Studies
WritetoDone.com
• Started on April 1 with 9,520 followers @writetodone on Twitter
• 3 months later they have over 65,000 followers (an increase of 600%)
• Has 274% more traffic from Twitter than when they started
Case studies
FireBrand Talent
• Over 31,000 followers on Twitter
• Content gets shared hundreds of times
• Last 12 months they have increased blog traffic by over 90%
My content publishing and hustling process1. Craft a great headline
2. Optimize for search engines before publishing
3. Share it on social
4. Share it several times on Twitter with a visual
5. Send it to your email list
6. Flip it to your Flipboard Magazine
7. Make it a recurring tweet on Socialoomph
8. Keep growing your Twitter followers
9. Experiment and measure
Summing it up: 9 Key Strategies to Grow your Traffic1. Website
2. Social media
3. Search engines
4. Email
5. Webinars
6. Content
7. Mobile
8. Re-purposing and re-publishing
9. Mini joint ventures