TheIdeasGuy.com.au

8.5 Secrets To Making Your

Business Irresistible

TheIdeasGuy.com.au

TheIdeasGuy.com.au

TheIdeasGuy.com.auTell Your Story …

TheIdeasGuy.com.au

Even after 22-years in Marketing Communications I continue to be surprised by how complicated the so-called experts make the concept of getting more customers. I excused it whilst working in Australia’s largest advertising agency for 10-years; but started to get agitated by it as the Marketing Manager for the country’s largest travel agency group. It was then that I launched The Ideas Guy – a place any business owner could go to discover how to make their business so irresistible that it would make competing with them far less desirable. I’ve now been a soloprenuer for six years and have always had just the right amount of Clients…and more importantly created more than enough income to provide for my beautiful family….even after taking a year off and losing nearly everything as a property developer!

TheIdeasGuy.com.au

TheIdeasGuy.com.au

Message

Medium

TheIdeasGuy.com.au

Stand for something

TheIdeasGuy.com.au

Stand for something

TheIdeasGuy.com.au

“People can copy what we do, but not

who we are.” Martin Daley, Virgin Blue

TheIdeasGuy.com.au

Call in theBrand Boffin

TheIdeasGuy.com.au

My Mates

™The Ideas Guy To discuss any part of this Brand Character please contact Tim on 0412 487 900 or tim@theideasguy.com.au

What I do

How I do it

People say I’m…

My Guiding Principles…

My HeroBrand Boffin

My Best Mates

TheIdeasGuy.com.au

Get Your Message Right

TheIdeasGuy.com.au

Get Your Message Right

TheIdeasGuy.com.au

7 Top Tips To Getting Your Message Right

1. Inject your values & personality into your business.

TheIdeasGuy.com.au

1. Inject your values & personality into your business.

2. Write your copy as if you were writing to a friend.

7 Top Tips To Getting Your Message Right

TheIdeasGuy.com.au

1. Inject your values & personality into your business.

2. Write your copy as if you were writing to a friend.

3. What problem are you solving for your customers?

7 Top Tips To Getting Your Message Right

TheIdeasGuy.com.au

1. Inject your values & personality into your business.

2. Write your copy as if you were writing to a friend.

3. What problem are you solving for your customers?

4. Support every feature with a benefit.

7 Top Tips To Getting Your Message Right

TheIdeasGuy.com.au

1. Inject your values & personality into your business.

2. Write your copy as if you were writing to a friend.

3. What problem are you solving for your customers?

4. Support every feature with a benefit.

5. We all listen to one radio station… WII FM.

7 Top Tips To Getting Your Message Right

TheIdeasGuy.com.au

1. Inject your values & personality into your business.

2. Write your copy as if you were writing to a friend.

3. What problem are you solving for your customers?

4. Support every feature with a benefit.

5. We all listen to one radio station… WII FM.

6. Be your customer.

7 Top Tips To Getting Your Message Right

TheIdeasGuy.com.au

1. Inject your values & personality into your business.

2. Write your copy as if you were writing to a friend.

3. What problem are you solving for your customers?

4. Support every feature with a benefit.

5. We all listen to one radio station… WII FM.

6. Be your customer.

7. Less is more.

7 Top Tips To Getting Your Message Right

TheIdeasGuy.com.au

Brand Touch PointsOffer one experience...CONSISTENTLY

TheIdeasGuy.com.au

Brand Touch PointsOffer one experience...CONSISTENTLY

TheIdeasGuy.com.au

Brand Touch Points

Stationary

Newsletter

Office Layout

Advertising

Presentations

Employment Criteria

E-Mail Signatures

Logo Design & Usage

Brochures

Direct Marketing

InvitationsMerchandise

Website

Phone Answering Meetings

Client Entertainment

Your Brand

DVDPress Releases

Tagline

Book

TheIdeasGuy.com.au

TheIdeasGuy.com.au

We love to buy PACKAGES

TheIdeasGuy.com.au

Don’t Advertise!

TheIdeasGuy.com.au

Don’t Advertise!

TheIdeasGuy.com.au

If you do, then get it right!

• Compelling headline

• Benefit driven copy

• Logos do not sell

• Position. Position. Position.

• Editorial opportunities

• Strong call to action

• Less is more

• Make it accountable

• Entertain

• Frequency

• Negotiate rates

• Link to medium’s website

TheIdeasGuy.com.au

TheIdeasGuy.com.au

Build Your List …

TheIdeasGuy.com.au

Two-Day Marketing IntensiveYou will discover how to make your business so irresistible that it will make competing with you far less desirable.

TheIdeasGuy.com.au

You’re Invited To My Two-Day Marketing IntensiveYou will discover how to make your business so irresistible that it will make competing with you far less desirable.

TheIdeasGuy.com.au

You’ll Discover …8 marketing concepts you must know & how to apply them

How to identify exactly what you stand for

Productivity tools to have you getting more done in less time

The 5 Must-Have Social Mediums & how to maximise their value

The most effective local marketing strategy I’ve ever used

Copy writing techniques that get the register ringin’

TheIdeasGuy.com.au

You’ll Discover …8 marketing concepts you must know & how to apply them

How to identify exactly what you stand for

Productivity tools to have you getting more done in less time

The 5 Must-Have Social Mediums & how to maximise their value

The most effective local marketing strategy I’ve ever used

Copy writing techniques that get the register ringin’

How to generate all the referrals you’ll ever need

The delicate art of gathering testimonials that sell on your behalf

The business model that will get you more sales

How to take the cringe factor out of networking

Why having a website no longer means you’re online

How to create loyalty

+++++

TheIdeasGuy.com.au

July, 2010

Melbourne CBD

Seats Are VERY Limited

Friday & Saturday

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive $3,497

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

$3,497

$47

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

$3,497

$47

$97

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

$3,497

$47

$97

$97

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

$3,497

$47

$97

$97

$97

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

$3,497

$47

$97

$97

$297

$97

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

30-minute Power Call with Tim to seek feedback on your marketing

$3,497

$47

$97

$97

$297

$397

$97

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

30-minute Power Call with Tim to seek feedback on your marketing

$3,497

$47

$97

$97

$297

$397

$97

TOTAL VALUE $4,529

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

30-minute Power Call with Tim to seek feedback on your marketing

$3,497

$47

$97

$97

$297

$397

$97

TOTAL VALUE $4,529

- EARLY BIRD $4,029

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

30-minute Power Call with Tim to seek feedback on your marketing

$3,497

$47

$97

$97

$297

$397

$97

TOTAL VALUE $4,529

- EARLY BIRD $4,029

- WOO FACTOR $3,529

++ FREE BONUSES ++

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

30-minute Power Call with Tim to seek feedback on your marketing

$3,497

$47

$97

$97

$297

$397

$97

TOTAL VALUE $4,529

- EARLY BIRD $4,029

- WOO FACTOR $3,529

TOTAL COST TODAY ONLY $997 x 2-months

++ FREE BONUSES ++

>>> <<<

TheIdeasGuy.com.au

Get your membership to my Two Day

Marketing Intensive today and if you decide within 30-days that, for whatever reason, you

can’t make it, then just call me and I’ll return

your entire investment immediately.

And you get to keep the bonuses (excluding the

live webinars and Power Call).

TheIdeasGuy.com.au

Membership to my Two-Day Marketing Intensive

Cha-Ching! – My 250 page eBook

‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)

Invitation only 75-minute Q and A webinar pre the Intensive

Invitation only 75-minute Q and A webinar post the Intensive

‘Advanced Instant Referral System Strategies’ by David Frey (Audio)

30-minute Power Call with Tim to seek feedback on your marketing

$3,497

$47

$97

$97

$297

$397

$97

TOTAL VALUE $4,529

- EARLY BIRD $4,029

- WOO FACTOR $3,529

TOTAL COST TODAY ONLY $997 x 2-months

++ FREE BONUSES ++

>>> <<<