IDENTIFYING THE 7 PS OF AN

GROUP MEMBERSHARISANKAR U K NAWAF MUSAWAVARSHA LEYA MATHEWAJMAL TAJSAJAN PETERNAVEEN K U

2

• 20 million students and 36000

institutions

• 574 universities and 35,539

colleges

• Worth of Rs 5.9 trillion

• Education is a professional service

• Skill, knowledge, experience,

reputation, capacity and creativity

are crucial

3

CRITERIA

Reputation of the institute

Number of applicants

Past success rate of placement

Faculty expertise

specialization offered

Infrastructural facilities

Fees

4

5

G-TECH- IN A NUT SHELL

•G-TEC EDUCATION is an ISO 9001:2008 company imparting IT & ICT

training with several divisions, traditional university courses coupled with

international IT certifications along with Soft Skill programmed to bridge in

to employability.

•The vision is to provide professional education merging corporate culture

globally to the youth through technology resourcing and knowledge

consulting with emerging technologies.

6

• G-TEC is Authorized Testing centre for ETS to conduct online tests for

IELTS , TOEFEL , GRE , ICT , SAT etc…..

• G-TEC is also an authorized Tally Academy to provide Tally training and

certification

• G-TEC is the only computer education centre being authorized by

INTERNATIONAL AND EUROPEAN COMPUTER UNION to conduct ICDL.

• G-TEC is an authorized training centre of NIOS (National Institute of Open

Schooling) which comes under Ministry of HRD, Govt. Of India.

Why G-TECH????

7

SERVICE TYPEG-Tec is concerned with handling Educational service (teaching, training).

Mental Stimulus Processing is the category of service in which the service is done in the minds of the customer in the form of education.

8

MODE OF WORK…..

Works on Franchise Basis.

Gets franchise on paying certain royalty amount.

The franchise share the benefits of advertisements, course

affiliations, technical assistance, faculty training, certificate issue

etc done by the head office.

9

COMPONENTS OF SERVICE

Core product : Education

Supplementary services :

Facilitating services – Computer accessibility,

Infrastructure,

Good trainers.

Enhancing services – Fun based education,

Accredited certificates,

Flexible timing.

Delivery process : Direct one to one

interaction

10

Price : Competitive based pricing

Product : Value based course certificates

Place : Centers are on high population

dense areas

Promotion : Various campaigns

People : Qualified trainers, past alumni's

Process : Direct student interaction

Physical evidence : Standardized infrastructure

11

PRICE :

In oligopoly market as G-tec is the very few service reputed service providers for computer education.

Such as G-tec looks to its immediate competitors for pricing its various computer courses.

Basic computer courses are priced internationally and in seasons based on special offers.

G-tec introduces various courses and charges its price based on the demand for that particular certificate in the market and also based on competitors.

12

PRODUCT : VALUE BASED COURSE CERTIFICATES

The tangible product delivered at the end is the various course certificates issued on completion of the courses.

The course duration varies from minimum of one month to maximum of two years.

The course duration is fixed according to the complexity in the each courses.

G-tec offers basic computer courses such as Ms-office, programming courses such as C++, java, hardware and networking courses, linguistic courses such as G-english, abacus training etc.

13

PLACE : DENSE POPULATED AREAS

G-tec centre's are being through out the world over nine countries.

Centre’s are allocated to a specific location to cover particular geographic area. Other centre’s is not allowed to campaign or do any promotional activities other than the allocated area.

14

PROMOTION : VARIOUS CAMPAIGNS

1. G-tec does various innovative promotional techniques. Starting from the school campaigning to free tours.

2. School campaigning includes approaching schools and conducted quiz competitions and the winners get opportunity to learn a course with less fess.

3. Free tours are conducted at the end of the vacation courses to attract and retain students in the coming seasons.

4. Job fair and other event based sponsorships are done by the G-tec to emphasize the brand.

15

PEOPLE : TRAINERS AND ALUMNI’S

The people part who interacts with the students are the trainers of the centre. The trainers understand the need of the students. For example a Commerce student is prescribed to learn tally course when he or she approaches the centre.

The motivating driving force is the past students who has studied in the centre and grabbed a certificate. They are the people where the information search is done by a new student who wishes to join centre.

16

PROCESS : DIRECT STUDENT INTERACTION

17

SERVICE DELIVERY PROCESS

18

FLOWER OF SERVICE

19

PHYSICAL EVIDENCE : STANDARDIZED INFRASRUCTURE

It is compulsory that all the G-tec centre’s should follow a similar pattern.

The centre should have a dedicated directors room and counselors cabin.

There should be at least 20 computer systems.

The colour code of every G-tec design is said to be reproduced as per G-tec

manual. No changes are allowed to make on the logo or prescribed courses.

20

INTERACTIVE BASE CLASSROOMERGONOMIC COMPUTER LAB

DIRECTOR’S ROOM COUNSELLORS CABIN

21

MARKETING COMMUNICATION MIX

22

Print ad (advertising)

“Job fair” media initiated coverage (publicity and PR)

Training in schools

(personal communication)

Prize promotion in IT quiz (sales promotion)

23

COMPETITORS IN THE FIELD

24

1 2