IDENTIFYING 7P’S @

Submitted By:NAVEEN K U

FM-1060

 ONE quality, ONE quantity and ONE price.

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WHY VINAYAKA????A multi service organization functioning at Cochin.

Caters to typical Kerala Vegetarian-Sadhya and other delicious recipe.

It extends its service by providing its own fully furnished magnificent Kalyana Mandapam (A/C), convention centre, and party hall.

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Started in 1992 at Kadavantra in Kochi

by  Sri. M Anantharaman 

Delivery Services includes Onam

sadyas, Choroonu function, weddings and receptions, tea

parties, Shashtipoorthi celebrations,

birthday parties, office get-

together's etc., or ordering the entire

feast home. 

During festival seasons Vinayaka prepares special

feasts for employees of more

than 100 organisations

including banks, offices, factories

and other institutions in the private and public

sectors thus carving out a niche for

themselves by the dedication,

promptness and quality.

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CORE PRODUCTSUPPLIMENTARY PRODUCT

CONVENTION CENTRES• SIDHI VINAYAKA

MANDAPAM• ANNAPOORNESWAR

I• VINAYAKA KALYANA

MANDAPAMFULL MARRIAGE PACKAGES FOOD CATERING SERVICES FOR ALL OCCASSIONS

LARGE WELL FURNISHED LOUNGE

HOIST FOR TRANSFERING FOOD

SPECIAL PAYASAM COUNTER

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• The pricing has been fixed taking into consideration all the objectives: Revenue and Profit Objectives, Patronage and User base related Objectives.

• A very Competitive pricing strategy-The pricing is correct that it creates value to customers since not just the products alone but the ambience is also great.

• During Off-season(June-July) the halls are available at a reduced rate.

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The Convention centre is strategically placed at Kaloor-Kadavanthra Road , which is the heart of Cochin city.

The particular placement is taking into consideration that the area is free the city traffic and people can arrive to the spot through various routes.

The easiness to access the place make them different from others.

Also there are no other convention centres in the nearby locality too makes VINAYAKA more choicely among the people Also the Catering service division is providing service to all places through their own vehicles as mode of transport

PLACE

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WORD OF MOUTH

ONLINE PROMOTI

ON

SOCIAL MEDI A

MARKETING

PRINT ADDS

The firm mainly do its promotional activities through word of mouth. Most of its customers are well aware of the quality of service provided by VINAYAKA. In addition to that have promotion through Facebook, print adds, festival offers etc.

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CUSTOMERS DESK OFFICERS

•The firm has around 20 front line employees•For providing Catering service they have 70-80 staff including drivers for delivery van

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VINAYAKA

Physical evidence consist of infrastructure, people ,food ,other utilities used, bills, broachers' etc.

18Blueprint for the Booking process at VINAYAKA Convention Centre