LaunchUp #8LaunchUp #8“In the Weeds”“In the Weeds”

DJ WaldowDirector of Community, Blue Sky Factory

@djwaldow

DJ WaldowDirector of Community, Blue Sky Factory

@djwaldow June 3, 2010

Community Management

7 Ways to Be ThereBefore The Sale

(entrepreneur Version)

5 Disclaimers

1. I’m not an entrepreneur.

2. I really did meet Jeremy online.

3. Coffee. Beer. People. (@babywaldow).

4. June 30th, 2010.

5. Images ( ) vs. Words

OLD SALES MODEL.

NEW SALES MODEL.

THE 7 Ways to Be there Before the Sale

1. Have a product/service that doesn’t suck.

2. Listen.3. Build a community management team.4. Engage.5. Create killer content.6. Be present.7. Give a darn (care).

HAVE A PRODUCT/SERVICE

THAT DOESN’T SUCK.

LISTEN.

BUILD A COMMUNITY MANAGEMENT TEAM.

ENGAGE.

CREATE KILLER CONTENT.

“You can’t take something off the

Internet. That’s like trying to take

pee out of a swimming pool.”

- Joe Rogan’s character on Newsradio

… but remember …

BE PRESENT.

GIVE A DARN (CARE).

We Value Your

Business

Connect?

Photo Credit1. Stuff for Sale (1) – http://www.flickr.com/photos/debaird/124298436/2. Stuff for Sale (2) – http://www.flickr.com/photos/valeriebb/2994136264/3. Alfred E. – http://www.flickr.com/photos/justanuptowngirl/2122520113/