7 Marketing Strategies to Grow your Business

Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutionsp. 02 9458 7812e. laila.hage-ali@australianbusiness.com.auw. marketingsuccess.com.auf. facebook.com/marketingsuccessaut. @AusBusMarketing

7 Marketing

Strategies to Grow

your Business.

Have a good brand &

a compelling

message

Moore’s Positioning Statement

For (target customers)

Who (have the following problem)

Our product is (describe the product or solution)

That provides (cite the breakthrough capability)

Unlike (reference competition),

Our solution (describe the key point of competitive differentiation)

Review your website

Content – create a

blog!

Why build a blog?

• Help position your brand as a trusted advisor

• Help your audience engage with you on an individual/personal basis as opposed to a company

• Help your website to be found in search results

Social Media

Don’t just promote -

ENGAGE

Social Media’s #1 Rule

Receive Quantitative and Qualitative

data

Learn About Your Audience

Customer experience

Search Engine

Optimisation &

Search Engine

Marketing

Live broadcasting

Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutions

p. 02 9458 7812e. laila.hage-ali@australianbusiness.com.auw. marketingsuccess.com.auf. facebook.com/marketingsuccessaut. @AusBusMarketing