7 Marketing Strategies to Grow your Business · people to your website. 05 BRANDING Use colours and...
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7 Marketing Strategies to Grow your Business
Transcript of 7 Marketing Strategies to Grow your Business · people to your website. 05 BRANDING Use colours and...
7 Marketing Strategies to Grow your Business
Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutionsp. 02 9458 7812e. [email protected]. marketingsuccess.com.auf. facebook.com/marketingsuccessaut. @AusBusMarketing
7 Marketing
Strategies to Grow
your Business.
Have a good brand &
a compelling
message
Moore’s Positioning Statement
For (target customers)
Who (have the following problem)
Our product is (describe the product or solution)
That provides (cite the breakthrough capability)
Unlike (reference competition),
Our solution (describe the key point of competitive differentiation)
Review your website
Content – create a
blog!
Why build a blog?
• Help position your brand as a trusted advisor
• Help your audience engage with you on an individual/personal basis as opposed to a company
• Help your website to be found in search results
Social Media
Don’t just promote -
ENGAGE
Social Media’s #1 Rule
Receive Quantitative and Qualitative
data
Learn About Your Audience
Customer experience
Search Engine
Optimisation &
Search Engine
Marketing
Live broadcasting
Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutions
p. 02 9458 7812e. [email protected]. marketingsuccess.com.auf. facebook.com/marketingsuccessaut. @AusBusMarketing
