Seven Essential Overlooked Tools &

StrategiesFor Affiliate Program Management

Chad WaiteMarketing Manager @

Email: cwaite@avantlink.com Twitter: @ChadW8

Our Objective:

Understand seven overlooked tools & strategies that can be absolutely

should beused for affiliate program

management.

#1 Welcome Emails

“How Do I Get Started With Your Program?”

- Every Newly Approved Affiliate Ever

Welcome Emails

-Genuine Welcome-Contact Name & Info

- Roadmap To Get Started

Welcome Emails Here’s What Not To Do:

Welcome to the B--------- affiliate program. You have been accepted at the following commission rate: 8%. To get started creating links login to your account.

Best Regards,Jon ------

Welcome Emails

Now For A Good Example: bit.ly/emailwelcomes

#2 Communication Options

“And How Can I Get A Hold Of You?”- Every Serious Affiliate Ever

Communication Options

-Email Is Good-Talking On The Phone Is Better

-Webinars & Screen Sharing Is Best- Video Support…? (we’ll see this later)

Communication Options

Seven different mentions of how an affiliate can contact them through email, on the phone, and on a forum all on their program description page.

#3 Dedicated Creative For Promotions

“How Often Do You Run Sales?”- Every Proactive Affiliate Ever

Dedicated Creative For Promotions

-Specific Creative To Promote-Update Creative Regularly

-Use Dynamic Updates If Available

Dedicated Creative For Promotions

← 2009 Gear Of The Year?!

#4 Recruit Outside Of The Network

“This Blog Has Lots Of Potential, But They’re Not An Affiliate With Our Network :( “

- A Very Bad Program Manager

Recruit Outside Of The Network

-Don’t Focus Only On Network’s Affiliates-Bring In External Qualified Affiliates

-Blogs, Forums, Facebook, Meetup, Twitter

Recruit Outside Of The Network

“Hey network. Will you work on getting this affiliate that we want to work with on board the moment they apply?”

- Great Program Manager

“10-4, Great Program Manager.”

- Awesome Affiliate Network

Typical Conversation When A Manager Recruits A New Affiliate:

#5 Know Your Network’s Tools

“Banner Ads Are The Best”- Every Affiliate In 1997

Know Your Network’s Tools

-Banner/Text Ads Are So 1997-Dynamic, Product-Level Advertising

-Massive ROI Opportunities-Be Familiar & Teaching

Product Ad Widget

Deal of the Day

SnapVisi

Know Your Network’s Tools

#6 Relevant, Actionable Communication

“Would You Send Me Your Regular Ecommerce Newsletter To Keep Me

Updated On Your Program?”- No Affiliate In History Ever, Ever, Ever

Relevant, Actionable Communication

-Monthly Newsletters….Suck-Always Promote Sales & Promos

-Include (If Possible) Relevant Creative-Related To The Affiliate Channel

#7 Understand Attribution

“Marketing Channels Don’t Really Overlap That Much, Right?”

- Someone Who Is About To Get Fired

Understand Attribution

-Multiple Channels-Multiple Affiliates

-Dynamically Split Commission Payouts

Understand Attribution

Make your affiliate program reactive and refined based on REAL data and

not industry assumptions!

Seven Essential Overlooked Tools &

StrategiesFor Affiliate Program Management

Chad WaiteMarketing Manager @

Email: cwaite@avantlink.com Twitter: @ChadW8