7 Essential Overlooked Management Tools And Strategies

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Seven Essential Overlooked Tools & Strategies For Affiliate Program Management

description

This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: A look at seven elements of program management that are crucial, yet so very often overlooked by program managers everywhere.

Transcript of 7 Essential Overlooked Management Tools And Strategies

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Seven Essential Overlooked Tools &

StrategiesFor Affiliate Program Management

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Chad WaiteMarketing Manager @

Email: [email protected] Twitter: @ChadW8

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Our Objective:

Understand seven overlooked tools & strategies that can be absolutely

should beused for affiliate program

management.

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#1 Welcome Emails

“How Do I Get Started With Your Program?”

- Every Newly Approved Affiliate Ever

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Welcome Emails

-Genuine Welcome-Contact Name & Info

- Roadmap To Get Started

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Welcome Emails Here’s What Not To Do:

Welcome to the B--------- affiliate program. You have been accepted at the following commission rate: 8%. To get started creating links login to your account.

Best Regards,Jon ------

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Welcome Emails

Now For A Good Example: bit.ly/emailwelcomes

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#2 Communication Options

“And How Can I Get A Hold Of You?”- Every Serious Affiliate Ever

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Communication Options

-Email Is Good-Talking On The Phone Is Better

-Webinars & Screen Sharing Is Best- Video Support…? (we’ll see this later)

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Communication Options

Seven different mentions of how an affiliate can contact them through email, on the phone, and on a forum all on their program description page.

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#3 Dedicated Creative For Promotions

“How Often Do You Run Sales?”- Every Proactive Affiliate Ever

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Dedicated Creative For Promotions

-Specific Creative To Promote-Update Creative Regularly

-Use Dynamic Updates If Available

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Dedicated Creative For Promotions

← 2009 Gear Of The Year?!

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#4 Recruit Outside Of The Network

“This Blog Has Lots Of Potential, But They’re Not An Affiliate With Our Network :( “

- A Very Bad Program Manager

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Recruit Outside Of The Network

-Don’t Focus Only On Network’s Affiliates-Bring In External Qualified Affiliates

-Blogs, Forums, Facebook, Meetup, Twitter

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Recruit Outside Of The Network

“Hey network. Will you work on getting this affiliate that we want to work with on board the moment they apply?”

- Great Program Manager

“10-4, Great Program Manager.”

- Awesome Affiliate Network

Typical Conversation When A Manager Recruits A New Affiliate:

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#5 Know Your Network’s Tools

“Banner Ads Are The Best”- Every Affiliate In 1997

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Know Your Network’s Tools

-Banner/Text Ads Are So 1997-Dynamic, Product-Level Advertising

-Massive ROI Opportunities-Be Familiar & Teaching

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Product Ad Widget

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Deal of the Day

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SnapVisi

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Know Your Network’s Tools

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#6 Relevant, Actionable Communication

“Would You Send Me Your Regular Ecommerce Newsletter To Keep Me

Updated On Your Program?”- No Affiliate In History Ever, Ever, Ever

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Relevant, Actionable Communication

-Monthly Newsletters….Suck-Always Promote Sales & Promos

-Include (If Possible) Relevant Creative-Related To The Affiliate Channel

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#7 Understand Attribution

“Marketing Channels Don’t Really Overlap That Much, Right?”

- Someone Who Is About To Get Fired

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Understand Attribution

-Multiple Channels-Multiple Affiliates

-Dynamically Split Commission Payouts

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Understand Attribution

Make your affiliate program reactive and refined based on REAL data and

not industry assumptions!

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Seven Essential Overlooked Tools &

StrategiesFor Affiliate Program Management

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Chad WaiteMarketing Manager @

Email: [email protected] Twitter: @ChadW8