7 Common Mistakes When Starting an Ecommerce Business

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Transcript of 7 Common Mistakes When Starting an Ecommerce Business

COMMON MISTAKES WHEN STARTING AN ECOMMERCE

BUSINESS

7

POOR WEBSITE DESIGN1

Excellent Navigation

Customers need to be able to find everything

right away.

Button and Link Placement

Important links and buttons need to stand

out.

BUY NOW SUBSCR

IBE+ADD TO WISHLIST

email address

POOR OR NO

SEARCH FUNCTION2

Find Items Faster

Make the search bar easily accessible.

USING GENERIC

DESCRIPTIONS3

Copying and Pasting

Copying and pasting could be problematic in terms of

format.

Stand Out!

Write your own product descriptions for better

SEO.

LIMITED PAYMENT

AND COURIER OPTIONS

4

More Ways to Pay

Make several payment options available to customers to accommodate everyone.

Shipping

Allow for choices from different couriers, pick-up, and express

shipping.

LIMITED OR LOW QUALITY PHOTOS5

Several Photos

One photo may not be enough for some products. Show close-ups and different angles. Also show photos of

different options.

High-Quality Shots

Make sure your photos are very clear.

NOT MOBILE

FRIENDLY6

Mobile Website

Your website should look and function properly on

all devices.

Don’t Miss Out

About half of the world’s internet users have gone mobile. Don’t miss out on sales by having a website that isn’t

made for smaller devices.

NOT CHOOSING THE RIGHT SHOPPING

CART SOFTWARE

7

Features

Choose a shopping cart software that has all the

features you need to easily launch and run your store.

Fees

Compare the subscription fees of your software choices and pick the one that suits

your budget.

$

www.shopfrontpro.com