10 Common Mistakes Retailers make in Ecommerce

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Launched in 2005 An award winning digital agency Uptimisation – always going beyond and delivering

industry leading results A truly integrated approach to digital marketing Hugely experienced retail team We maximise the ways in which your customer

finds, engages and purchases from your brand online through our key services

A bit about us..

Conversion Optimisation

Senior Account Manager

Specialises in Retail ECommerce

Fiona Low

Today’s Session Why Conversion Optimisation is crucial to any E Commerce businesses

success Top 10 Common mistakes (even leading UK) Retailers Make in Ecommerce

1. The difference between Online and Offline shoppers

2. Navigation Confusion

3. Product information

4. Never in stock – availability issues

5. Unclear Delivery and Returns Policy

6. Not Having a Guest Checkout

7. Losing interest when checking out?

8. Ignoring Online Trust Issues

9. Poor Multichannel Integration

10. Not Getting the Best Use Out of Analytics

Questions Need further information? Get in touch!

The average site conversion rate

98% of traffic to the average website exit without buying anything

purchasedvisited

Turn visitors into customers

There are easily avoidable but common mistakes that can have a hugely negative

effect on conversion rate

1. Not Understanding the Difference Between Online and Offline Shoppers

Vs

Supermarket Psychology whitepaper available to today’s attendees.

Tweet us @ispymarketing

2. Having a Confusing Navigation

A site’s navigation needs to be logical and intuitive

People can’t buy things they can’t find!

One of the UK’s leading retailers

3. Lack of Clear Product Information

Online shoppers can’t touch and feel products

How long is a piece of string?

Showing customers what they are buying

4. Having poor availability

Tactics can be employed to minimize frustration from a lack of fulfillment

No stock, why bother?

Get in touch

5. Unclear delivery & returns policies

Unclear or hard to find delivery and returns policies are one of the biggest barriers to

conversion

6. Not having a guest checkout

According to Forrester Research:

“more than 23% of online shoppers will immediately abandon their basket if they

have to register on a website to buy”

7. Poor checkout process

40-60% of visitors abandon their online shopping basket

Confusing forms

8. Ignoring online trust issues

Some visitors will always have a doubt in their minds that buying online isn’t safe

9. Poor multichannel integration

10. Not getting the best use out of analytics

Having a firm grasp on your site’s analytics lets you identify your visitors’

conversion barriers

In summary…

• Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate

• Avoid making these common ECommerce mistakes and turn visitors to your site into customers

Questions?

• Join on @ispymarketing for our twinterview NOW! #ispywebinar

• Feel free to get in touch• Fiona@ispymarketing.com

• Want a copy of today’s session? Go to I Spy’s slideshare.