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8/13/2019 6968482370 Global Strategy - Walmart
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Students Last Name 1
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Instructor
Course Name
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Wal-Mart Diamond Model: Russia and India
Russia India
Firm Strategy, Structure and Rivalry
Retail is one of the most dynamic sectors of
the Russian economy. t the same time! it
has a hu"e #otential for the de$elo#ment of
ne% formats and #layers. &he modern retail
formats 'su#ermar(ets and hy#ermar(ets!
self-ser$ice stores) occu#y a*out +, - , of
the mar(et. &he #o%er concentration is also
relati$ely lo%: the fi$e lar"est retailers are
res#onsi*le for 1/ of the mar(et. &he
*i""est Russian retailers are: 0, Retail
rou#! Ma"nit! uchan! Metro Cash 2
Carry! dis(i rou# and 3(ey.
India is one of the fastest "ro%th retail
mar(ets in the %orld.
Demand ConditionsConsumer demand is acti$ely "ro%in"!
es#ecially in re"ions. distincti$e feature ofRussian consumers is the reluctance to cut
their s#endin"! e$en in hard times of crisis.
&he Russians! on the contrary! sho% "reater
so#histication in the selection of "oods and
8/13/2019 6968482370 Global Strategy - Walmart
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Students Last Name 4
#refer lu5ury "oods.Related and Supporting Industries
Su##liers
Factor Conditions
Russia is (no%n for hu"e distances! lo%
#o#ulation density and horri*le
roads.All these can be a challenge
for Wal-Mart lo"istic.
Government
65tremely hi"h corru#tion.