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Students Last Name 1

Student Name

Instructor

Course Name

Date

Wal-Mart Diamond Model: Russia and India

Russia India

Firm Strategy, Structure and Rivalry

Retail is one of the most dynamic sectors of

the Russian economy. t the same time! it

has a hu"e #otential for the de$elo#ment of

ne% formats and #layers. &he modern retail

formats 'su#ermar(ets and hy#ermar(ets!

self-ser$ice stores) occu#y a*out +, - , of

the mar(et. &he #o%er concentration is also

relati$ely lo%: the fi$e lar"est retailers are

res#onsi*le for 1/ of the mar(et. &he

*i""est Russian retailers are: 0, Retail

rou#! Ma"nit! uchan! Metro Cash 2

Carry! dis(i rou# and 3(ey.

India is one of the fastest "ro%th retail

mar(ets in the %orld.

Demand ConditionsConsumer demand is acti$ely "ro%in"!

es#ecially in re"ions. distincti$e feature ofRussian consumers is the reluctance to cut

their s#endin"! e$en in hard times of crisis.

&he Russians! on the contrary! sho% "reater

so#histication in the selection of "oods and

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Students Last Name 4

#refer lu5ury "oods.Related and Supporting Industries

Su##liers

Factor Conditions

Russia is (no%n for hu"e distances! lo%

#o#ulation density and horri*le

roads.All these can be a challenge

for Wal-Mart lo"istic.

Government

65tremely hi"h corru#tion.