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7/15/2019 60 Years of Cannes Lions Infographics: The 90s
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#CannesLions
60 Years of Cannes Lions
1990s
7/15/2019 60 Years of Cannes Lions Infographics: The 90s
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a u t h e n t i c ,
i f y o u ’ r e
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GAME CHANGER:THE 1990S
FERNANDA ROMANO Quadri-lingual, multi-award-winning, CCO
and Partner at Naked Brasil, this digital guru
is funny, too: "We were working at DM9DDB
in São Paulo, my area was called 'othermedia and special projects' and the agency
got a brief from Henkel to build a new
website for its super-glue. Every few days Igathered the whole team into my office tochat. I would go to a grocery store across the
street, get a few boxes of chocolate, a couple
of big bottles of soda and, as we didn’t have
enough chairs – we didn’t have room for thatmany chairs anyway – we all sat on the floor.
The joke in the office was that 'the Internet
was down.' Yes, they thought that was funny."
With the 60th anniversary of Cannes Lionscomes a celebration of the iconic work that
changed the landscape of advertising.
CREATIVE MARKETER OF THE YEARCOCA-COLA
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WINNING WORK:
THE 1990SHENKEL " REALITY ADVERTISING " Super Bonder's most famous benefit is thatit sticks forever. This campaign asked, why tellpeople that when you can show them?DDM9DDB glued a (now very dated)computer monitor to a wall, pointing a
webcam at the gravity-defying unit, andprompting web surfers to type in messages,which they could then watch appear on themonitor in real time.The campaign went on for123 days and attracted half a million activeparticipants in 80 countries.
DELEGATE POLL
MUST-KNOW FRENCH
Bonjour Merci Beaucoup
Champagne
S'il vous plaît
Parlez-vous français?
Rosé
C'est la vie G a g n e rDélicieux
Vous êtes magnifique
Je voudrais du vin
On va se saouler
Renard
Combien B i è
r e
U n i q u e
Une autre bière
Gratuit
C'est ce soir
Patience
A t t e n d
Vous êtes si belle O u i
Vin Blanc
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STYLE SPOTTINGSHIFT DRESSES
9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013
@anatshr Charlotte Claudette @iamskb
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