The fifth of six 2013 Cannes Lions and SapientNitro infographics
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Transcript of The fifth of six 2013 Cannes Lions and SapientNitro infographics
#CannesLions
60 Years of Cannes Lions
1990s
if yo
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e b
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tif y
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F I N D B E I N G
y o u w i l l a n a u d i e n c e
if
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ou
’r
e
be
ig
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au
th
en
ti
c,
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ou
’r
e
wi
ll
fi
nd
a
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au
di
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if you’re beign
authentic, you will fi
nd an audien
ce
David Karp
a u t h e n t i c ,
i f y o u ’ r e
GAME CHANGER:THE 1990S
FERNANDA ROMANOQuadri-lingual, multi-award-winning, CCO and Partner at Naked Brasil, this digital guru is funny, too: "We were working at DM9DDB in São Paulo, my area was called 'other media and special projects' and the agency got a brief from Henkel to build a new website for its super-glue. Every few days I gathered the whole team into my office to chat. I would go to a grocery store across the street, get a few boxes of chocolate, a couple of big bottles of soda and, as we didn’t have enough chairs – we didn’t have room for that many chairs anyway – we all sat on the floor. The joke in the office was that 'the Internet was down.' Yes, they thought that was funny."
With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.
CREATIVE MARKETER OF THE YEARCOCA-COLA
WINNING WORK:THE 1990SHENKEL "REALITY ADVERTISING"Super Bonder's most famous benefit is that it sticks forever. This campaign asked, why tell people that when you can show them? DDM9DDB glued a (now very dated) computer monitor to a wall, pointing a webcam at the gravity-defying unit, and prompting web surfers to type in messages, which they could then watch appear on the monitor in real time.The campaign went on for 123 days and attracted half a million active participants in 80 countries.
DELEGATE POLLMUST-KNOW FRENCH
BonjourMerci BeaucoupChampagne
S'il vous plaît
Parlez-vous français?
Rosé
C'est la vie
Gagn
erDélicieux Vous êtes magnifique
Je voudrais du vin
On va se saouler
Renard
Combien Bière
Uniqu
e
Une autre bière
Gratuit
C'est ce soir
Patience
Atte
nd
Vous êtes si belle Oui
Vin Blanc
1. Carlton Terrace 2599
2. Baoli 1738
3. Le Mocca 1379
4. Plage Royale 1008
8. Gutter Bar 492
9. Hôtel Majestic Terrace 301
10. Google Creative Sandbox Beach 263
TOP CHECK-INS AROUND THE PALAISON FOURSQUARE, 16 - 20 JUNE
3 9
104
25
16
7
8
5. Grand Hyatt Cannes Hôtel Martinez 972
6. 72 Croisette 685
7. Plage Croisette Beach 671
PALAIS DES FESTIVALS ET DES CONGRÈS5278 CHECK-INS
QUOTE OF THE DAYSEAN COMBS PIN OF THE DAY
PINTEREST.COM/CANNESLIONS
“@Spotify artist @Willow Socia performing at the @Starcom MediaVest Group dinner
FUN FACTBOTTLES CONSUMED
BRAZIL S GRAND PRIX WINS•2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations)
•2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE" (RADIO)
•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)
•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber)
•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER)Gin
Whiskey
Red
White
Vodka
Rose
1 unit = 10 bottles
*Bottles Consumed at the Dutch Young Creatives Party Monday at Plage Royale
•1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"
STYLE SPOTTING SHIFT DRESSES
9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013
@anatshr Charlotte Claudette @iamskb
1596 1873 1903 15212581
WWW.SAPIENTNITRO.COM/CANNESLIONS
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