Post on 06-Aug-2015
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“Workers over 54 remained unemployed for anaverage of 47 weeks in New York City during thesecond half of 2013, compared with 41 weeks forthe labor force as a whole.”
The Challenge:
-The New York Times
If you were a COBOL programmer working onmainframe computers in the 1980s and don’tknow a thing about Java, C++ or Python, it’stime to update your skills. Technology evolvesin matter of months and by the time you becomeexpert in a particular software...
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2. Identify Your
Marketable Skills
One of my clients worked for years in thetraffic department of a publishing company,managing the scheduling and workflow ofprint magazines. With print publishing on thedecline, looking for work in that industry wasunlikely to yield promising results...
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3. Make Social Media
Your Friend
If you were born before personal computing wasa gleam in Steve Job’s eye, let alone before theInternet, learn to become comfortable withsocial media. This doesn’t mean you have to posefor selfies and post them on Instagram...
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4. Update Your Image
Like it or not, people will judge you by how youlook. The fastest and easiest way to combat agediscrimination is by updating your image.Start with your glasses. If you haven’t bought anew pair of eyeglasses since Clinton was in theWhite House...
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5. Project Energy
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It’s not necessary to dye your hair or get Botoxinjections, unless they help you feel youngerand more confident. On the other hand,projecting energy and enthusiasm oninterviews...
6. Have Plans B, C and D
B C
D
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Pinning your hopes on one opportunity or onecompany may leave you disappointed. Creatinga target list of employers and researching theirneeds will enable you to demonstrate yourknowledge...
1. Get With The Program2. Identify Your Marketable Skills3. Make Social Media Your Friend4. Update Your Image5. Project Energy6. Have Plans B, C and D
For more information aboutpersonal branding
at any age, click here.