6 THINGS TO KNOW ABOUT iPHONE 4SWhat the new features mean for marketers

The new iPhone is finally here.

Same exterior, different insides.

1. A5 chip: 7x faster graphics, 2x faster downloadsGives marketers the freedom to create even more complex experiences. Huge opportunity for gaming.

2. New antenna system makes iPhone a world phoneImproved reception and battery life. Frees consumers to use their device anywhere in the world, which means content must be 100% relevant and beneficial.

3. New Camera and VideoMobile experiences will become even more engaging and gripping. Raises the benchmark for content quality.

“To many customers this will be the best still camera they’ve ever owned and the best video cameras they’ve ever owned.”

- Phil Schiller, SVP Product Marketing at Apple

4. Siri: A voice-controlled assistantJust as “touch” revolutionized mobile interface, so will “voice.”

Marketers now must consider voice as an input device when developing mobile experiences.

5. Sprint Nextel addition and new pricing broadens iOS reachMarketers will need to monitor and consider the shifting market share when deciding between iOS and Android experiences.

6. iOS5: Brings connected devices to life.Marketers must begin to think about creating integrated experiences. Click for: What iOS5 Means for Marketers Click for: What is iCloud?

Want to talk iPhone 4S? www.t-3.com @T3ThinkTank 512.499.8811

Photo credits: Apple.com, Engadget.com