Apple iPhone 4S Announcements & Healthcare

15
Apple’s Announcements & HEALTHCARE

description

In the past year, Apple has made incredible inroads in the medical industry - according to the opening of their October 4 announcements, 80% of all US hospitals are piloting iPad programs. But how will the new iPhone 4S affect the healthcare industry and how can it better improve the lives of doctors and their patients. Find out what the lack of NFC, the inclusion of artificial intelligence and the new lower price tag for 3GS mean for the medical industry.

Transcript of Apple iPhone 4S Announcements & Healthcare

Page 1: Apple iPhone 4S Announcements & Healthcare

Apple’s Announcements &

HEALTHCARE

Page 2: Apple iPhone 4S Announcements & Healthcare

Voice AssistanceThe most landmark of the Apple announcements, Siri voice assistance, holds the promise of a new way to interact with

mobile devices and apps. This development isn’t just important for busy doctors trying to keep sterile hands, it’s also a significant advancement in assistive technology and a harbinger of things to come.

Page 3: Apple iPhone 4S Announcements & Healthcare

Voice control and dictation isn’t new on iPhone. iOS already has a primitive system built in, and many medical apps - such as Touch Medix Lightning Charts - integrate their own dictation software.

But Apple’s new voice assistance, Siri, goes far beyond these. With Siri, doctors can converse with their phones to book appointments, reminders and more. Plus, the apps ties to WolframAlpha, making it particularly useful for doctors.

Page 4: Apple iPhone 4S Announcements & Healthcare

Paired with iOS 5’s new assistive features, such as custom gestures, SMS tones and custom vibration, iPhone 4GS could become the choice device for handicapped users.

Page 5: Apple iPhone 4S Announcements & Healthcare

Although there isn’t any current indication that it will happen, it’s possible that one day all apps could include voice commands and artificial intelligence, similar to what’s currently being integrated with Microsoft Kinect.

Page 6: Apple iPhone 4S Announcements & Healthcare

Dual Core A5 Chip

A5 Chip & Dual Core

Apple may have used gaming to showcase their phone’s new processing power during the keynote, but this isn’t the only arena where extra processing power is important. This development brings the same processing

power to iPhone that has made iPad 2 a powerhouse in healthcare and means that MRIs and other images can be viewed more clearly.

Page 7: Apple iPhone 4S Announcements & Healthcare

7 x FasterGraphics

2 x As FastAs iPhone 4

As the regulatory bodies like the FDA begin to look more closely at diagnostic apps, and developers are creating more sophisticated medical image viewers, this boost in processing power helps establish iPhone, and not just iPad, as a true medical tool.

Page 8: Apple iPhone 4S Announcements & Healthcare

Health Tracking Goes Mainstream

Nike+ made run tracking easy with its specialized pedometer and mobile integration, but mobile health tracking is about to go even more mainstream as the feature becomes integrated into iPod Nano. This landmark opens the doors to encourage more mobile health tracking, allowing doctors to better

understand our daily activity.

Page 9: Apple iPhone 4S Announcements & Healthcare

Mobile devices hold the potential to passively record people’s activity and use positive feedback loops to reinforce healthy habit. The integration of these features is a step in the direction of our mobile device being seen as a healthcare tool.

iPod Nano represents a fun, easy and cheap way for users to track their activity. With its low cost and durability, it’s possible users may start viewing Nano as a fitness tool rather than a music player.

Page 10: Apple iPhone 4S Announcements & Healthcare

Lack of NFCIt’s not just about what iPhone 4S has, it’s about what it DOESN’T have, and NFC is one

glaring omission. NFC has the power to allow doctors to securely and easily get information from patients and medical devices. Google launched NFC in Android earlier this year, but Apple’s failure to follow spells difficulty for the technology.

Page 11: Apple iPhone 4S Announcements & Healthcare

Several aspects of NFC, including its security and affordability, make it an ideal way to exchange health data between doctors and patients, patients and medical devices, and more.

Apple holds patents that include NFC, but their failure to include it can either been seen as a blow to the technology, or a boon for Android. In addition to having NFC, Android also does not require certification of accessories like Apple does.

Page 12: Apple iPhone 4S Announcements & Healthcare

Multiple Carriers & Cheap Devices

Lots of companies have entered the smartphone markets with a variety of high- and low-end products on a range of carriers. This variety has challenged iPhone. The introduction of a free 3GS and an additional carrier means that a doctor can use a high-power device

while his patient can opt for the basics.

Page 13: Apple iPhone 4S Announcements & Healthcare

Apple is successful in the smartphone space, but globally the company represents only 5% of the mobile phone market.

There is a large number of people who will be purchasing smartphones in the next few years and a free 3GS ups the chance those phones will be iPhones.

FREE

The introduction of another carrier means that there’s no pain for users in switching phones, also upping iPhone adoption

Page 14: Apple iPhone 4S Announcements & Healthcare

iPhone has been proven to be one of the best devices for seniors, and with a plethora of diabetes, medication and other healthcare apps, it holds great potential.

Until now, iPhone has been prohibitively expensive for fixed incomes, but the discounted 3GS opens new options. Perhaps one day it will be even covered by medicare.

Page 15: Apple iPhone 4S Announcements & Healthcare

Start developing for iPhone 4S today

Download StumbleUpon’s case study to find out how the company created an iPad app before the device’s release

bit.ly/4smhealth