VISITwww.polestardigital.com

EMAILned@polestardigital.com

CALL+447887851818

FOLLOW@nedpoulter

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS

FROM DAY 1

DIGITAL MARKETING CONSULTANT

Hi. I’m Ned Poulter

BLOGGER

SOCIAL

@NedPoulter

/NedPoulter

Background

Warner Bros.

TheLADBible

Realtor.com Netflix

Miinto

Børsen

The Hay Group

Norton Rose

Fulbright

SABMiller

Notonthehighstreet.co

m

BRANDS I’VE WORKED WITH

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

WE ALL KNOW THIS FEELING

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

WINNING A BIG NEW ACCOUNT OR STARTING AN EXCITING NEW PROJECT

THE FEAR

DON’T WORRY!

HERE’S HOW WE APPROACH ALL OUR DIGITAL MARKETING PROJECTS.

Before we start…1. These aren’t specific to any digital

marketing disciplines2. Most of the tools recommended are FREE3. This is the approach that we have for all

clients

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

1. GIVE CLIENTS ACCESS TO EVERYTHING

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

CREATE CLIENT-OWNED PROFILE

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

ADD ALL RELEVANT BOOKMARKS + ADD-ONS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

SETUP EMAIL FORWARDING TO LINK TO MASTER ACCOUNT

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

YOUR MAIN EMAIL

ACCOUNT

CLIENT-OWNED ACCOUNT

EMAIL FORWARDIN

G / FILTERING

RULES

SETUP EMAIL FORWARDING TO LINK TO MASTER ACCOUNT

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

2. GAIN ACCESS TO ALL ACCOUNTS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

2. GAIN ACCESS TO ALL ACCOUNTS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

GOOGLE ANALYTICS GOOGLE ADWORDS (All relevant profiles) GOOGLE SEARCH CONSOLE BING WEBMASTER TOOLS BINGADS FACEBOOK ADS GOOGLE MERCHANT CENTRE

REMEMBER: Also get the clients office IP[s] – these will come in handy later.

REMEMBER: DO IT WITH YOUR ‘CLIENT’ GOOGLE ACCOUNT, THEN SHARE ACCESS WITH WORK EMAIL/ACCOUNT

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

YOUR MAIN EMAIL ACCOUNT

CLIENT-OWNED ACCOUNT

3. SETUP THESE TOOLS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

WEBSITE MONITORING SERVICE

CHECKS FOR:

HTTP RESPONSE CODES ROBOTS.TXT CHANGES CANONICALISATION ISSUES MALWARE STATUS ALERTS WEBPAGE LOAD TIMES WEBSITE CRAWL ISSUES

FREE FOR UP TO 5 DOMAINS

VISIT: http://bit.ly/1kqv8qZ

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

MENTION TRACKING

SETUP ALERTS FOR:

BRAND NAMES (+ VARIATIONS/MISSPELLINGS) WEBSITE URLS PRODUCT NAMES (+

VARIATIONS/MISSPELLINGS) SENIOR EMPLOYEE NAMES

FREE!

AND / OR

VISIT: http://bit.ly/1QSRKuG

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

IMAGE TRACKING

SETUP TRACKING FOR:

BRAND LOGO PRODUCT IMAGES (nice tip for

eCommerce clients with their own product photos)

300 ‘CREDITS’ FREE!

VISIT: http://bit.ly/1NnxlNe

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

SUPER POWERFUL WEBSITE CRAWLING SOFTWARE

HELPS OPTIMISE/CHECK FOR:

INDEXATION CONTENT OPTIMISATION URL STRUCTURE LINK STRUCTURE PAGE SPEED MOBILE SEO INTERNATIONAL SEO

FREE FOR UP TO 100 URLS

VISIT: http://bit.ly/1XjWvB6

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

4. REVIEW/AUDIT ANALYTICS ACCOUNTS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

AUDIT ANALYTICS ACCOUNTS

FREE IF YOU’RE:• A consultant wanting to expand your

offerings• An in-house marketer on a shoestring

budget• A manager who needs to

train new marketers• A newbie looking to bolster your resume

Out of respect for Annie, please pay $195 if you don’t meet the above criteria.PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE

MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

READ THIS! ->http://bit.ly/1VNhlM5

ADD COMMONLY USED: DASHBOARDS + CUSTOM REPORTS + CUSTOM SEGMENTS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

Site Performance Audience Snapshot AdWords Performance eCommerce Dashboar

d

DASHBOARDS1.

CUSTOM REPORTS2.

CUSTOM SEGMENTS3.

SEO Insights (Not Provided)

404 Tracker PPC Keyword/Matched

Query Report

Acquisition: Visit and Goal Conversion by Traffic Source

Enhanced Ecommerce Segments

Occam’s Razor Awesomeness

THANKS TO:

5. LEARN & USE GOOGLE TAG MANAGER

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

VISIT: http://bit.ly/1kn8EqJ

TAKE THIS COURSE

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

http://bit.ly/1MC6475

READ1.

VISIT2.

FOLLOW3.

6. HOTJAR

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

WHAT IF I TOLD YOU…

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

HEATMAPS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

RECORDINGS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

FUNNEL VISUALISATION

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

FORM COMPLETION TRACKING

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

RECRUITERS & SURVEYS

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

SIGN UP HERE:http://bit.ly

/1OGJ5xJ

ANY QUESTIONS?

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

Thank You.

VISITwww.polestardigital.com

EMAILned@polestardigital.com

CALL+447887851818

FOLLOW@nedpoulter

Image credits:

WOLF 1 – Thenypost.comWOLF 2 – BusinessInsider.com