6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOxford

VISITwww.polestardigital.com

[email protected]

CALL+447887851818

FOLLOW@nedpoulter

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS

FROM DAY 1

https://twitter.com/NedPoulter

DIGITAL MARKETING CONSULTANT

Hi. I’m Ned Poulter

BLOGGER

SOCIAL

@NedPoulter

/NedPoulter

Background

Warner Bros.

TheLADBible

Realtor.com Netflix

Miinto

Børsen

The Hay Group

Norton Rose

Fulbright

SABMiller

Notonthehighstreet.co

m

BRANDS I’VE WORKED WITH

PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

WE ALL KNOW THIS FEELING


WINNING A BIG NEW ACCOUNT OR STARTING AN EXCITING NEW PROJECT

THE FEAR

DON’T WORRY!

HERE’S HOW WE APPROACH ALL OUR DIGITAL MARKETING PROJECTS.

Before we start…1. These aren’t specific to any digital

marketing disciplines2. Most of the tools recommended are FREE3. This is the approach that we have for all

clients


1. GIVE CLIENTS ACCESS TO EVERYTHING


CREATE CLIENT-OWNED PROFILE


ADD ALL RELEVANT BOOKMARKS + ADD-ONS


SETUP EMAIL FORWARDING TO LINK TO MASTER ACCOUNT


YOUR MAIN EMAIL

ACCOUNT

CLIENT-OWNED ACCOUNT

EMAIL FORWARDIN

G / FILTERING

RULES

SETUP EMAIL FORWARDING TO LINK TO MASTER ACCOUNT


2. GAIN ACCESS TO ALL ACCOUNTS


2. GAIN ACCESS TO ALL ACCOUNTS


GOOGLE ANALYTICS GOOGLE ADWORDS (All relevant profiles) GOOGLE SEARCH CONSOLE BING WEBMASTER TOOLS BINGADS FACEBOOK ADS GOOGLE MERCHANT CENTRE

REMEMBER: Also get the clients office IP[s] – these will come in handy later.

REMEMBER: DO IT WITH YOUR ‘CLIENT’ GOOGLE ACCOUNT, THEN SHARE ACCESS WITH WORK EMAIL/ACCOUNT


YOUR MAIN EMAIL ACCOUNT

CLIENT-OWNED ACCOUNT

3. SETUP THESE TOOLS



WEBSITE MONITORING SERVICE

CHECKS FOR:

HTTP RESPONSE CODES ROBOTS.TXT CHANGES CANONICALISATION ISSUES MALWARE STATUS ALERTS WEBPAGE LOAD TIMES WEBSITE CRAWL ISSUES

FREE FOR UP TO 5 DOMAINS

VISIT: http://bit.ly/1kqv8qZ

http://bit.ly/1kqv8qZ





MENTION TRACKING

SETUP ALERTS FOR:

BRAND NAMES (+ VARIATIONS/MISSPELLINGS) WEBSITE URLS PRODUCT NAMES (+

VARIATIONS/MISSPELLINGS) SENIOR EMPLOYEE NAMES

FREE!

AND / OR

VISIT: http://bit.ly/1QSRKuG

http://bit.ly/1QSRKuG




IMAGE TRACKING

SETUP TRACKING FOR:

BRAND LOGO PRODUCT IMAGES (nice tip for

eCommerce clients with their own product photos)

300 ‘CREDITS’ FREE!

VISIT: http://bit.ly/1NnxlNe

http://bit.ly/1NnxlNe





SUPER POWERFUL WEBSITE CRAWLING SOFTWARE

HELPS OPTIMISE/CHECK FOR:

INDEXATION CONTENT OPTIMISATION URL STRUCTURE LINK STRUCTURE PAGE SPEED MOBILE SEO INTERNATIONAL SEO

FREE FOR UP TO 100 URLS

VISIT: http://bit.ly/1XjWvB6

http://bit.ly/1XjWvB6





4. REVIEW/AUDIT ANALYTICS ACCOUNTS


AUDIT ANALYTICS ACCOUNTS

FREE IF YOU’RE:• A consultant wanting to expand your

offerings• An in-house marketer on a shoestring

budget• A manager who needs to

train new marketers• A newbie looking to bolster your resume

Out of respect for Annie, please pay $195 if you don’t meet the above criteria.PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE

MARKETING PROJECT SUCCESS \ BY @NEDPOULTER

READ THIS! ->http://bit.ly/1VNhlM5

https://twitter.com/anniecushing

http://bit.ly/1VNhlM5



ADD COMMONLY USED: DASHBOARDS + CUSTOM REPORTS + CUSTOM SEGMENTS


Site Performance Audience Snapshot AdWords Performance eCommerce Dashboar

d

DASHBOARDS1.

CUSTOM REPORTS2.

CUSTOM SEGMENTS3.

SEO Insights (Not Provided)

404 Tracker PPC Keyword/Matched

Query Report

Acquisition: Visit and Goal Conversion by Traffic Source

Enhanced Ecommerce Segments

Occam’s Razor Awesomeness

THANKS TO:

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D0%26_.count%3D10%26_.viewId%3DRZ8-NOorRSqtyaPi-lDCOQ/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D0%26_.count%3D10%26_.viewId%3DvOudpJ2pSmmO0rEoCq8LRg/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D10%26_.count%3D10%26_.viewId%3DebYpF_KfQTiVoEnqRmCylQ/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D30%26_.count%3D10%26_.viewId%3D0iewn0tTTZ2dpJq3LNQwtA/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D30%26_.count%3D10%26_.viewId%3D0iewn0tTTZ2dpJq3LNQwtA/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D10%26_.count%3D10%26_.viewId%3DSzqnsD8BTOmTWnn2EyXu4Q/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D10%26_.count%3D10%26_.viewId%3DSzqnsD8BTOmTWnn2EyXu4Q/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D30%26_.count%3D10%26_.viewId%3DBYq75X9cRCWHlqMZNd_XDw/

https://www.google.com/analytics/web/importing?utm_source=google.com/analytics/gallery/&utm_medium=referral&utm_term=view&utm_content=custom_report&utm_campaign=gafe_gallery_integration#importing/a1645798w92578818p96386014/%3F_.objectId%3D04zqTVSI



https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D20%26_.count%3D10%26_.viewId%3Dp7OAJ_MDTKyb8vef9sDhvQ/




https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D10%26_.count%3D10%26_.viewId%3DW2kA7gqZQGGcwAVW7HJgwg/



https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D0%26_.count%3D10%26_.viewId%3DVMoVbW3LQbyo87ymcFDxCQ/

https://www.google.com/analytics/gallery/#posts/search/%3F_.start%3D0%26_.count%3D10%26_.viewId%3DVMoVbW3LQbyo87ymcFDxCQ/

5. LEARN & USE GOOGLE TAG MANAGER



VISIT: http://bit.ly/1kn8EqJ

TAKE THIS COURSE

http://bit.ly/1kn8EqJ





http://bit.ly/1MC6475

READ1.

VISIT2.

FOLLOW3.




http://bit.ly/1MSFafI

http://bit.ly/1ZUTtFL

http://bit.ly/1MSFwD2

6. HOTJAR


https://www.hotjar.com/r/rebd3

WHAT IF I TOLD YOU…



HEATMAPS



RECORDINGS



FUNNEL VISUALISATION



FORM COMPLETION TRACKING



RECRUITERS & SURVEYS



SIGN UP HERE:http://bit.ly

/1OGJ5xJ

http://bit.ly/1OGJ5xJ




ANY QUESTIONS?


Thank You.

VISITwww.polestardigital.com

[email protected]

CALL+447887851818

FOLLOW@nedpoulter

https://twitter.com/NedPoulter

Image credits:

WOLF 1 – Thenypost.comWOLF 2 – BusinessInsider.com

https://thenypost.files.wordpress.com/2013/12/leo-wolf-of-wall-street.jpg

http://static2.businessinsider.com/image/52c6f19c69beddf22439f0eb/wolf-of-wall-street-breaks-f-word-record.jpg

6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOxford

Marketing

Transcript of 6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOxford