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Coverage of this Talk
• Pinoy in Facebook
• Opportunities in Social Media Marketing
• The World On Facebook
• Secrets of Successful Social Media Managers
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
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SOCIALMEDIA
WHAT IS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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Social media are media for social
interaction, using highly accessible and
scalable communication techniques. Social
media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.Courtesy of http://en.wikipedia.org/wiki/Social_media
“A group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0,
which allows the creation and exchange of
user-generated content.”Courtesy of http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-
1/2/600db1bd6e0c9903c744aaf34b0b12e1
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
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Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline
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Courtesy of http://www.checkfacebook.com/
FACEBOOK USER POPULATION
Data as of September 2, 2011
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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EVENT ORGANIZED BY
info@rlcomm.orgCourtesy of http://www.checkfacebook.com/ Data as of September 2, 2011
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
www.rlcomm.org
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MOBILE +63 933 519 0220
EVENT ORGANIZED BY
info@rlcomm.orgCourtesy of http://www.checkfacebook.com/ Data as of September 2, 2011
INTRODUCTIONINTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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GENERATETRAFFIC
TO YOUR
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
MAINSITE
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ENGAGEWITH YOUR
TARGET
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
READER/CLIENTS
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SOCIALMEDIA
BECOME A
OPTIMIZATIONSPECIALIST
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
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Social media marketing is known as SMO or Social Media
Optimization
Benefits organizations and individuals by providing an
additional channel for customer support, a means to gain
customer and competitive insight, recruitment and
retention of new customers/business partners, and a
method of managing reputation online.
Courtesy of Wikipedia.com
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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MOBILE +63 933 519 0220
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INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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SECRETSUCCESS
No. 1
Set Your Goal.What is your Product?
What am I offering?
Who is my prospect client?
Who am I representing?
What do I want to accomplish?
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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SECRETSUCCESS
No. 1
Set Your Goal
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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SECRETSUCCESS
No. 2
Keyword ResearchFacebook is being used widely
as an alternative for GOOGLE
search.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
TOOLS:
• GOOGLE KEYWORD TOOL• MARKET SAMURAI
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SECRETSUCCESS
No. 2
Keyword ResearchFacebook is being used widely
as an alternative for GOOGLE
search.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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SECRETSUCCESS
No. 3
Choose the Right
Visibility for you.• For Personal , create Profile.
• For Public, create Pages.
• For Open Gatherings, create
Events
• Causes for Non-profit
campaigns.
NOTE: Follow facebook’s guidelines and rules.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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The Right VisibilityCREATE PROFILE
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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1. Networking
2. Relationship
3. Target marketing
4. Alternative Website
WHY CREATE PAGE?
Source: http://www.facebook.com/pages/learn.php
FOR BUSINESS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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The Right VisibilityCREATE PAGE!
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
Note: Don’t Forget FACEBOOK Places
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The Right VisibilityCREATE EVENTS PAGE
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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The Right VisibilityCAUSES PAGE
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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SECRETSUCCESS
No. 3
Online Branding
Basics• For Personal , create Profile.
• For Public, create Pages.
• For Open Gatherings, create Events
• Create a universal Username
• Use images and colors consistently
• Get your vanity URL.
• Use Static iFrame Tabs to customize pages
• Always Be Creative
NOTE: Follow facebook’s guidelines and rules.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
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INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
Online Branding Basics GET A UNIQUE USERNAME
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SECRETSUCCESS
No. 4
Quality Content.
• Answers the Top 10 FAQ and 10 SAQ
client questions about your
product/services
• Use the keyword you research to
optimize
• Make sure of the uniqueness of the
materials
ARTICLE | VIDEO | AUDIO
INTRODUCTION
THE WORLD @ FACEBOOK
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OPPORTUNITIES
SUCCESS SECRETS
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SECRETSUCCESS
No. 5
Leave Trails.
• Ensure that all possible places where
you can leave contact information are
maximized:
• Profile Photo
• Profile About Us
• Page Photo
• Page Info Page
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
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SECRETSUCCESS
No. 6
Go Viral.• Feed your websites Content
thoughProfile or Page.
• Get Influencers on your LIST.
• Get as many as you can
• Get Syndicated using
INTRODUCTION
THE WORLD @ FACEBOOK
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OPPORTUNITIES
SUCCESS SECRETS
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SECRETSUCCESS
No. 7
Heighten
Engagement.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
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Heighten Engagement.FACEBOOK MENTIONS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
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SECRETSUCCESS
No. 8
Monitoring and
Evaluation.
FACEBOOK INSIGHTS
INTRODUCTION
THE WORLD @ FACEBOOK
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OPPORTUNITIES
SUCCESS SECRETS
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Learn.
Relearn.
Create your own
Blueprint.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
www.rlcomm.org
FOR MORE INQUIRIES:
MOBILE +63 933 519 0220
EVENT ORGANIZED BY
info@rlcomm.orgCertified SEO Professional
SOCIAL MEDIAMARKETING via
PRESENTED BY:
RUBEN B. LICERA, JR.Certified Internet Marketing Expert
ruben@rlcomm.orgwww.twitter.com/rubenlicera