No Data <10% 10%–14%

Adult Obesity -- 1990Adult Obesity -- 1990

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Adult Obesity -- 1991Adult Obesity -- 1991

No Data <10% 10%–14% 15%–19%

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No Data <10% 10%–14% 15%–19%

Adult Obesity -- 1992Adult Obesity -- 1992

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Adult Obesity -- 1993Adult Obesity -- 1993

No Data <10% 10%–14% 15%–19%

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No Data <10% 10%–14% 15%–19%

Adult Obesity -- 1994Adult Obesity -- 1994

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Adult Obesity -- 1995Adult Obesity -- 1995

No Data <10% 10%–14% 15%–19%

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Adult Obesity -- 1996Adult Obesity -- 1996

No Data <10% 10%–14% 15%–19%

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Adult Obesity -- 1997Adult Obesity -- 1997

No Data <10% 10%–14% 15%–19% ≥20%

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Adult Obesity -- 1998Adult Obesity -- 1998

No Data <10% 10%–14% 15%–19% ≥20%

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Adult Obesity -- 1999Adult Obesity -- 1999

No Data <10% 10%–14% 15%–19% ≥20%

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Adult Obesity -- 2000Adult Obesity -- 2000

No Data <10% 10%–14% 15%–19% ≥20%

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Adult Obesity -- 2001Adult Obesity -- 2001

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

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Adult Obesity -- 2002Adult Obesity -- 2002

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

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Adult Obesity -- 2003Adult Obesity -- 2003

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

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Adult Obesity -- 2004Adult Obesity -- 2004

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

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Adult Obesity -- 2005Adult Obesity -- 2005

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

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Adult Obesity -- 2006Adult Obesity -- 2006

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

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1990 to 2005

1995

2005

1990

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

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*SCC data from 2001 CHDP report

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Grades 5 & 7

Grade 9

California Santa Cruz County

California vs. Santa Cruz 5California vs. Santa Cruz 5thth, 7, 7thth, & 9, & 9thth Grade Grade Obesity Rates 2007Obesity Rates 2007

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Watsonville vs. Santa Cruz 5Watsonville vs. Santa Cruz 5thth, 7, 7thth, & 9, & 9thth Grade Obesity Rates 2007Grade Obesity Rates 2007

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0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Grades 5, 7, & 9

Santa Cruz Watsonville

Santa Cruz County Children Above 95th Percentile for Weight by Age and Ethnicity, 2002

His

pani

c

His

pani

c

His

pani

c

Whi

te

Whi

te

Whi

te

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

2-4 yrs 5-11 yrs 12-19 yrs

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Childhood Epidemic• Today’s children may be the

first to have a shorter life expectancy than their parents.

• Studies show that young men who are overweight at 18 are as likely to die by age 60.

• Obese teens double the risk of a premature death.

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Some contributing causes of childhood obesitySome contributing causes of childhood obesity

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Go for Health!

Healthy eating and regular physical activity provide a foundation for the child’s healthy growth and development.

25

• Guiding PhilosophyGuiding Philosophy

..

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Go for Health!

All children will be physically fit and well nourished through healthy eating and regular physical activity.

http://www.unitedwaysc.org/GFH.shtml

26

• Our vision for Santa Cruz CountyOur vision for Santa Cruz County::

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52-10Background• Based on Maine Youth

Overweight Collaborative’s social marketing campaign in 2006.

• Surveys done with patients showed that families’ knowledge of nutrition and physical activity increased and that patients were more likely to set goals and make lifestyle changes.

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28

52-10 in Santa Cruz County

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Go for Health! Strategic Plan 5 or more fruits and vegetables per

day.

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2 hours or less of screen time per day.

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1 hour or more of vigorous play activity per day.

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0 soda or sugar sweetened beverages per day.

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Breakout Questions

1. What are some barriers in this community that prevent some youth from leading more healthy lifestyles?

2. How does your agency currently support healthy lifestyles?

3. What could your agency do to help encourage employees to live by 52-10?  What changes could we make?

4. How could your agency promote 52-10 as a social marketing campaign?

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Thank you Shebreh Kalantari

(831) 465-2207skalantari@unitedwaysc.org