Post on 24-Jan-2017
FIFTY SHADESOF DATA
Warning: The following presentation contains flashing images*
*Well I have got to get through 300+ slides in 45 minutes
Viewer discretion is advised
1665
10
Isaac Newton
Isaac Newton
added colour
White
2nd prism
not adding colour
refraction
wavelength
SPECTRUMSPECTRUM
“The original or primary colours are Red, Yellow, Green, Blew, & a
violet purple; together with Orang, Indico, & an indefinite
varietie of intemediate gradations”
why 7?
indigo
40
legacy
colour theory
45
I’m MattI’m Matt
my day job…my day job…
welcome welcome
welcome trust welcome trust
welcome trust sanger
welcome trust sanger
welcome trust sanger institute
welcome trust sanger institute
My Office My Office
biologybiology
chemistrychemistry
engineeringengineering
electronicselectronics
datadata
Lots of dataLots of data
69
by nightby night
blog
wannabedatarockstar.blogspot.com
Tweet
a lot
@Matt_Francis
You may remember me from such videos
as…
And
81
Tableau Public
Zen Master
today I’m going to give you my guide
colourcolour
86
93
improve aesthetics
catch peoples attention
96
improve understanding
theory
practical
pick the right colours
data -> viz type
data -> colours
107
perceptionperception
108
associationsassociations
109
highlightinghighlighting
emotionsemotions
themesthemes
COLOUR THEORYCOLOUR THEORY
3
primary
red
blueyellow
“fundamental”
can’t be made by mixing
Primary +
primary
3
secondary
green
purpleorange
Primary +
secondary
6
tertiary
yellow-orange
red-orange red-purple
blue-green yellow-green
blue-purple
pick colours
colour harmony
pleasing to the eye
balance
chaotic
engaging
boring
135
create harmony
complementary
opposite colours
High Contrast
COLOURS POP
warning
a
148
once seen
cannot be unseen
151
everywhereeverywhere
Why?
most films contain humans
skin tone
shadows
blue
highlights
orange
opposing concepts
movie posters
176
default colours
great for showing
differences
how do we pick colours?
COLOUR PERCEPTION
COLOUR PERCEPTION
183
Quiz Time
black blue?
white gold?
Another Question
what was the colour of the gorilla’s tie?
#1 rule when using
colour
Never distract
Always enhance
improve esthetics
improve understanding
what does the dress tell us?
people see colours
differently
cannot assume
Colour
blindness
red green
1 in 10
Quiz Time
the BIG Question
can you use red/green?
NO!!!
NEVER!!!
Worse thaN Pie Charts!!!
Stephanie Evergreen
Bad
good
if the viz is just for you
limited audience
if its going to be public
Emily kundEmily kund
http://tinyurl.com/seeallthedata
use high contrast shades
example in a map
NOT with a colour range
241
242
243
244
only using discrete colours
Red
green
COLOUR ASSOCIATIONS
COLOUR ASSOCIATIONS
249
252
253
254
fruityfruity
255
berriesberries
256
full bodied
full bodied
Red Wine
decided before they
tasted
we can use this in our data viz
Quiz Time
261
262
politics?politics?
263
264
265
the letter “o”
the letter “o”
map + blue + red = political
map + blue + red = political
map + blue + red = political
map + blue + red = political
colour is one of the first
things we see
assumptions
272
BAD
negative
DANGER
279
281
282
283
COLOUR HIGHLIGHTING
COLOUR HIGHLIGHTING
285
biased highlighting
impartial highlighting
288
How do Europe's all-time top goalscorers
compare to Zlatan Ibrahimovic?
How do Europe's all-time top goalscorers
compare to Zlatan Ibrahimovic?
291
292
EMOTIONSEMOTIONS
294
295
296
297
COLOUR THEMESCOLOUR THEMES
300
301
302
304
interworks colour tool
90%
10%
313
314
315
316
317
www.wannabedatarockstar.blogspot.com
@Matt_Franciswww.facebook.com/wannabedatarockstar
Please complete the session survey from the Session Details screen in your TC15 app