Post on 12-Nov-2014
description
The Anglum Group
50 Facts About Social Media
For Business
It doesn't matter what your industry, social media matters. And
whether you're a marketer, entrepreneur or some other
professional, you've probably wondered what that means for
you.
Here, to give you some interesting food for thought, are 50
statistics about social media for business today!
The Anglum Group
The Anglum Group
50 2
General Social Media Facts
62% of adults worldwide now use social media
Over 80% of Americans use social media
91% of those Americans access social media every month
People spend more online time social networking than they do
emailing, searching or shopping
Social media is the most popular online activity
22% of online time is spent on social networks
Around 40% of people access their social media accounts on
mobile devices
The Anglum Group 3
Specific Social Networks
Facebook is still the top destination among social networks
There are over 800 million people using Facebook
Americans spend more time on Facebook than on any other
United States website
More than half of Facebook users log in every day
42% of mobile users are sharing multimedia on Facebook
51% of Facebook users are more likely to buy from brands
they follow
Smartphone users now spend as much time on social
networking apps as they do playing games
The Anglum Group 4
Specific Social Networks
40% of Twitter users regularly search for products via Twitter
64% of Twitter users are more likely to buy from the brands
they follow
12% of people have bought a product because of info on
Pinterest is the third most popular social network, right behind
Twitter and Facebook
Buyers referred from Pinterest are 10% more likely to make a
purchase
On mobile devices, Google+ is the second most used social
network
The Anglum Group 5
Demographics Info
98% of 18- to 24-year-olds use social accounts every month
College towns have the highest Facebook logins
57% of Facebook users have completed some college and
24% have degrees
46% of Facebook users are 45 or older
60% of Pinterest users are female
50% of Pinterest users are in the United States
50% of Google+ users are 24 or younger
The Anglum Group 6
Social Media for Business
53% of small businesses are using social media
88% of them are using social media to increase exposure
60% of small business decision makers spend less than $100 on
social media
53% of active social media users follow a brand
65% of the world's top companies have an active Twitter profile
90% of marketers are using social media for business
93% of marketers using social media rank these tools as important
43% of marketers have seen sales increase due to social
campaigns
According to Ning, it only takes 20 people to build meaningful
many-to-many networking
The Anglum Group 7
Social Media for B2B
44% of small to mid-sized business (SMB) decision-makers
use social media
86% of those SMB decision-makers use Facebook
41% of SMB decision-makers use LinkedIn
33% use Twitter
The Anglum Group 8
Social Media and Customer Relations
20% of social media users would make a purchase from a
social media site
50% of small business owners have reported getting new
customers through social media activity
47% of consumers are somewhat likely to buy from a brand
they follow online
Active adult social media users are 75% more likely to spend
a lot of money on music
Active adult social media users are 47% more likely to spend
a lot of money on clothes, shoes and accessories
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Social Media and Customer Relations
Social media users are willing to pay a 21% premium for brands
that deliver great service through social media
Social media users who have a great service experience tell an
average of 42 people, compared to 9 for those who aren't on
social channels
60% of them are also willing to post on Facebook about
products/services if they get a great deal or discount
Social media users who have a bad service experience will tell
an average of 53 people, compared to 17 for those who aren't
on social channels
According to research from ComScore, brands that post at least
once a day will reach 22% of their fans in a given week
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Stat Sources
The Social Skinny
Media Bistro
Social Media Examiner
Mashable
Straight North, LLC
The Anglum Group 11
The Anglum Group is a management consulting company that focuses on
delivering innovative cost-effective retail customer marketing solutions to
our clients. Specifically, we provide insight and expertise based upon our
many years of retail experience – allowing our clients to realize their
marketing objectives. We are not content just identifying the proper
course of action, we stay with the project until the benefit is realized.
The companies that we work with are leading retailers that are either
extending their existing customer capability or companies looking to
improve the return on their initial marketing technology investment. Our
emphasis is on customer understanding, customer strategy development
and marketing execution based upon industry best practices.
All of our staff are former retail professionals that have a blend of
Marketing and Technology skills who are adept at identifying and applying
proven practical approaches to achieve desired return on investment.
The Anglum Group
The Anglum Group 12
The Anglum Group
The Anglum Group 13
Scope of Practice
Loyalty Programs
Business Analytics
Database Assessment
Privacy - US / International
Mobile Application and Program Development
Business Case Development
CRM Roadmap Development
CRM Best Practices Customer Identification – Multi-Channel
Program Strategy
Credit Card Partnership Marketing
Sports/Event Marketing
RFP Management
The Anglum Group
Social Media
14
3835 Susan Lane
Minnetonka, MN 55345 952.223.2000
www.anglumgroup.com
The Anglum Group LLC